## Common tags used in text messages You can use all tags from [Insert usage](/developers/inserts/insert-usage). ## Adding UTM and tracking parameters to link If the message includes links, you can automatically add parameters (such as UTM) and track click events by using `{% preparelink %}{% endpreparelink %}`. This will generate a redirect URL based on the hosting environment of your workspace: If your workspace is hosted on: - Microsoft Azure EU, the default domain redirect URL is `link.snrs.it`, - Microsoft Azure USA, the default domain redirect URL is `link.azu.snrs.it` - Google Cloud, the default domain redirect URL is `link.geb.snrs.it`.
On the user interface in the Synerise platform, you can configure how the end user's identifier (UUID) is handled [when a link contains end-user identifying parameters](/developers/web/user-identification#recognizing-customers-from-link-parameters) (`snrs_cl` and `snrs_he`); for detailed instructions, see the ["Managing user context" section](/docs/settings/configuration/non-unique-emails#managing-user-context).
### Usage 
{% preparelink %}YOUR_URL{% endpreparelink %}
Example of a parsed link: ``` /?snrs_medium=email&snrs_action=newsletter.click&snrs_test=false&snrs_var=4715029&snrs_cp=6b716f86-a14d-4b8c-8795-872f7432a046&snrs_cl=b5d8c721-c2b7-42ac-9cd5-7714dedf73bf&snrs_category=client._DEVICE_.browser.mail&snrs_he=1940871749&snrs_redir=1 ``` ## Short links If you send links in text messages, you can use a Jinjava code to shorten the URL addresses to make the text message look professional and the link more reliable. - The default domain of the shortened links is `snrs.it`. If you want to use your own domain, see [Custom subdomain for shortened links](/docs/campaign/SMS/custom-shortener-domain). - The shortened links don't require HTTPS. If you include a link with `http://` in the message, it will be redirected to HTTPS when opened. - You can combine short link insert with [prepare link](/developers/inserts/sms#adding-utm-and-tracking-parameters-to-link) to track URL's parameters (such as UTM) and click events from a message.
The shortened link is valid for 14 days from the date the message is sent.
| Jinjava code | Description | |-------------------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------------------------------------------| | 
{% shorturl %}YOUR_URL{% endshorturl %}
| The URL is shortened, however, the clicks aren't collected. | | 
{% shorturl %}{% preparelink %}YOUR_URL{% endpreparelink %}{% endshorturl %}
| The URL is shortened and the clicks in the link are collected, so this event can be used in analyses. | #### Example 
{% shorturl %}{% preparelink %}https://example.com/season-discounts/?utm_source=examplecom&utm_medium=slider&utm_content=examplecom&utm_term=discount-amazon-perf-2_W3&utm_campaign=Campaign-OnGoing{% endpreparelink %}{% endshorturl %}