Expressions allow you to create your own indicators based on mathematical formulas or calculations for both profiles and events and use them as custom attributes. Expressions for events work as event attributes while expressions for customers work as profile attributes.
Expressions are a great tool for building loyalty programs and scoring structures. Expressions for attributes will perform perfectly well in this role. Thanks to this, you can award points and bonuses to your profiles if they perform a specific action.
Expressions are helpful with building custom profile attributes which values are calculated in real time.
Introduction to expressions
Learn how you can use expressions in your company
Create loyalty programs and scoring structures on the basis of expressions
Creating event expressions
Learn how you can create and use event expressions
Creating event expression for reports
You can use them as a time dimension in reports
Functions in expressions
Find out how to make the most of expressions with functions
Learn how to version expressions
Learn how to preview the analysis
Adding expressions to analytics dashboards
You can add your analysis to analytical dashboards
Loyalty point count expression
Learn how to create an expression to count loyalty points of your customers
You can delete your analysis when it's not needed