
A report is a visual presentation of data aspects contained in metrics. Each parameter ( for example, event parameter, customer attribute or expression) analyzed in metrics can be presented in reports as a dimension in a report. Reports can take the form of a bar or line chart and a table. The reports present the top and last values (for example, top 10 products added to cart or last 5 bought products). Analytical reports are a basic feature in Business Intelligence-class systems.


## Business benefits
---

- Increased understanding of risks and opportunities
- Reduced costs
- Improved efficiency
- Anticipating customer behavior
- Aid in planning marketing campaigns
- 
  <div class="admonition admonition-tip"><div class="admonition-icon"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2.5"><path stroke-linecap="round" stroke-linejoin="round" d="M9.663 17h4.673M12 3v1m6.364 1.636l-.707.707M21 12h-1M4 12H3m3.343-5.657l-.707-.707m2.828 9.9a5 5 0 117.072 0l-.548.547A3.374 3.374 0 0014 18.469V19a2 2 0 11-4 0v-.531c0-.895-.356-1.754-.988-2.386l-.548-.547z" /></svg></div><div class="admonition-body"><div class="admonition-content">

  You can view the change history for this analysis from its configuration - see [Audit Log](/docs/settings/workspace/audit-log).

  </div></div></div>


## Requirements
---

A tracking code implemented into the website.

## Report example
---

<img src="/api/docs/image/8aa18695b9ddf90415ab9b9c2fdf6e90734cca60/docs/analytics/_gfx/report-example.png" alt="Report example" class="full" >

## Contents
---

