A report is a visual presentation of data aspects contained in metrics. Each parameter ( for example, event parameter, customer attribute or expression) analyzed in metrics can be presented in reports as a dimension in a report. Reports can take the form of a bar or line chart and a table. The reports present the top and last values (for example, top 10 products added to cart or last 5 bought products). Analytical reports are a basic feature in Business Intelligence-class systems.


## Business benefits
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- Increased understanding of risks and opportunities
- Reduced costs
- Improved efficiency
- Anticipating customer behavior
- Aid in planning marketing campaigns

## Requirements
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A tracking code implemented into the website.

## Report example
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<img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/docs/analytics/_gfx/report-example.png" alt="Report example" class="full" >