Your integration may add custom parameters. The tables only list parameters that exist in Synerise and SDKs/APIs by default.
## client.add
A profile was added to the database.
**Default retention**: 30 days
| Parameter | Type | Example | Description |
| --- | --- | --- | --- |
| Base parameters | various | n/a | [Parameters that may exist in all events](/docs/assets/events/event-reference/common-parameters#base-parameters) |
The event doesn't include information about profile data such as email address or custom parameters that were sent when creating the profile.
## client.identify
A profile was updated or created with information that changed its status to "recognized". By default, this happens when an email address is provided.
**Default retention**: 30 days
**Recommended retention**: infinite
The retention of this event affects the ability to debug profiles.
| Parameter | Type | Example | Description |
| --- | --- | --- | --- |
| Base parameters | various | n/a | [Parameters that may exist in all events](/docs/assets/events/event-reference/common-parameters#base-parameters) |
| email | string | `example@synerise.com` | Email address of the profile |
## client.register
A profile was registered successfully. This event is only generated for Registration-as-a-Service.
**Default retention**: 30 days
| Parameter | Type | Example | Description |
| --- | --- | --- | --- |
| Base parameters | various | n/a | [Parameters that may exist in all events](/docs/assets/events/event-reference/common-parameters#base-parameters) |
| firstname | string | `John` | First name of the profile |
| firstname | string | `Doe` | Last name of the profile |
| applicationName | string | `testApp` | Name of the application where the profile registered |
| email | string | `example@synerise.com` | Email address of the profile |
| firstname | string | `Little teapot` | Custom identifier of the profile |
## client.updateData
A profile's data was updated. Legacy event, available as [profile.updated](#profileupdated) in analytics. Includes the same data as profile.updated.
**Default retention**: 30 days
## profile.updated
A profile was updated.
**Default retention**: 90 days
**Retention guidelines:**
Lowering the retention of this event affects:
- In Automations and Communication: filters based on recent profile updates.
- In debugging:
- Investigating marketing agreement and attribute updates.
- Investigating what forms were submitted and which data they changed.
| Parameter | Type | Example | Description |
| --- | --- | --- | --- |
| Base parameters | various | n/a | [Parameters that may exist in all events](/docs/assets/events/event-reference/common-parameters#base-parameters) |
| profile. | depends on attribute | `Joe` | Each attribute changed or added in the operation that created this event is saved as a `profile.` parameter. The value of the parameter is the new value of the profile attribute. For example, if the `city` attribute changed in the profile, the name of the event parameter with the new value is `profile.city`.
## client.addTag
A tag was assigned to a profile.
**Default retention**: 30 days
**Recommended retention**: infinite
The retention of this event affects analytics (such as client base growth) and troubleshooting (tracking how the profile was created).
| Parameter | Type | Example | Description |
| --- | --- | --- | --- |
| Base parameters | various | n/a | [Parameters that may exist in all events](/docs/assets/events/event-reference/common-parameters#base-parameters) |
| id | integer | `1856` | Unique ID of the tag |
| name | string | `clubmember` | Name of the tag |
## client.removeTag
A tag was removed from a profile.
**Default retention**: 30 days
| Parameter | Type | Example | Description |
| --- | --- | --- | --- |
| Base parameters | various | n/a | [Parameters that may exist in all events](/docs/assets/events/event-reference/common-parameters#base-parameters) |
| id | integer | `1856` | Unique ID of the tag |
| name | string | `clubmember` | Name of the tag |
## client.merge
Two or more profiles were merged into one.
**Default retention**: 30 days
| Parameter | Type | Example | Description |
| --- | --- | --- | --- |
| Base parameters | various | n/a | [Parameters that may exist in all events](/docs/assets/events/event-reference/common-parameters#base-parameters) |
| previouscustomers | array of objects | `[{"anonymousType":"CUSTOM_ID","email":"default_unique_a95d2fc9-9b94-4d1c-a272-a94760f622a3@anonymous.invalid","id":5290506224},{"anonymousType":"NONE","email":"littleteapot@example.com","id":5290506228}]` | Information about the profiles that were merged into this profile |
## profile.MembershipAttributeUpdated
A [membership attribute](/docs/settings/workspace/multibrand-workspaces/sharing-segmentation-results#generated-events-and-attributes) has been created or updated.
**Default retention**: 30 days
| Parameter | Type | Example | Description |
| --- | --- | --- | --- |
| Base parameters | various | n/a | [Parameters that may exist in all events](/docs/assets/events/event-reference/common-parameters#base-parameters) |
| valueSet | boolean | `true` | The membership status value: - `true`: a profile joined the segmentation; - `false`: a profile left the segmentation. |
| groupId | string | `f3019938-22fa-41a8-91bd-2ccdege60e34` | The unique identifier of the [workspace group](/docs/settings/workspace/multibrand-workspaces/create-workspace-group) for which the segmentation export is configured (on the organization level). |
| group | string | `Multribrand group name` | The name of the [workspace group](/docs/settings/workspace/multibrand-workspaces/create-workspace-group) for which the segmentation export is configured (on the organization level). |
| segmentationId | string | `2e57b401-a7b9-401b-8cae-49f4fc8a0242` | The unique identifier of the segmentation. |
| attributeName | string | `Workspace name_mbr_segmentation_loyal_2e57b401-a7b9-401b-8cae-49f4fc8a0242` | The name of the [membership attribute](/docs/crm/customer-properties#managing-membership-attributes) that was updated as a result of the membership change. |
| processId | string | `a08bedc5-4aa3-53b5-85d2-0f1b2299d676` | The ID of the primary organization-level process responsible for managing segmentation assignments. |
| jobId | string | `d757b0d8-d649-4099-a3fb-6709f82d5c27` | The unique identifier of the materialization job execution. |
| source | string | `internal` | Indicates the segmentation origin: - `internal`: from the current workspace; - `external`: from a different workspace. |