The basic drag & drop builder is an external solution provided by BeeFree implemented in Synerise that lets you create a dynamic content template by dragging and dropping elements.
It is a great choice for creating dynamic content templates because it's user-friendly and efficient, provides visual control, offers customization options, supports collaboration, simplifies updates, and makes campaign management accessible to non-technical users.
You can personalize the content of the message by using [inserts](/docs/campaign/dynamiccontent/creating-dynamic-content-templates/dynamic-content-template-builder#adding-a-snippet-to-the-template-code). Inserts let you refer to customer attributes (such as name, city, size), product recommendations (for example, last seen items or added to a cart), and the results of aggregates, expressions, and metrics.
You may build and preview templates directly in the platform during creation. However, the template preview may differ from its appearance on the target website because of styles inheritance. Use [live preview](/docs/campaign/dynamiccontent/testing-dynamic-content/previewing-dynamic-content#the-live-preview-option) to preview the template on the target website.
## Building templates
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1. Go to **Experience Hub > Dynamic content**.
2. On the left pane, click **Templates > New template**.
3. On the pop-up, select **Drag & drop builder**.
4. Proceed according to the instructions on building templates is available at the [BeeFree help center](https://support.beefree.io/hc/en-us/articles/360015405120-Building-Content-in-Beefree).
### Creating HTML blocks
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Apart from the standard building elements such as Title, Paragraph, List, Image, Button, Divider, Social, HTML, Icons, and Menu, the basic builder includes the custom, Synerise-native **HTML blocks** element. The configuration of this element takes place in the [Synerise-native code editor](/docs/campaign/dynamiccontent/creating-dynamic-content-templates/dynamic-content-template-builder), that lets you derive the benefits provided by the code creator such as:
- using a predefined set of HTML blocks:
- [Context recommendations](/use-cases/predefined-html)
- [Products with recent interactions](/use-cases/last-seen-html)
- Recommended products
Library of predefined blocks
- creating re-usable HTML block templates,
- creating a block to be edited in an easy-to-use configuration form that doesn’t require programming skills
- previewing the block in the context of a specific customer in isolation from the dynamic content template
You can also preview the whole template in the context of a specific customer.
5. On the right side of the screen, select and drag the **HTML blocks** element to the template.
**Result**:
The HTML block added to the template
6. On the **HTML blocks** you added to the template, click **Configure**.
**Result**: A pop-up appears.
7. On the upper right side, click **New block**.
8. Create the structure of an HTML block by following the instructions in the ["Creating template"](/docs/campaign/dynamiccontent/creating-dynamic-content-templates/dynamic-content-template-builder#creating-a-template) section.
- You can build a simple HTML structure in the **HTML** section.
- On the **HTML** tab, you [can build an easy-to-use configuration form](/docs/campaign/dynamiccontent/creating-dynamic-content-templates/dynamic-content-template-builder#template-editing-simplification) which can be filled out by users with no programming skills. To do so, [add variables](/docs/campaign/dynamiccontent/creating-dynamic-content-templates/dynamic-content-template-builder#adding-a-variable) to the block template such as color pickers, dropdown lists (with aggregates, expressions, metrics, voucher pools, and recommendations created in Synerise), and fields, so the users who will use this template in a builder will need only to fill out the fields in this form. For example:
Example field in a configuration form
9. To save this block as a template, click an arrow on the left to the **Next** button, and select **Save as**. On the pop-up, enter the name of the template and select the folder in which the template will be saved.
10. To use this block in a dynamic content template, click **Next**.
We recommend placing the HTML block as the sole element in the row. Additionally, ensure that the styling of the block is compatible with the styling of the template.
## Previewing templates
5. To check the preview of the template for a particular customer or a product, click the **Preview** button on the upper left side.
1. Enter the ID of a customer or a product.
2. Click **Apply**.
