Email is one of the most popular channel of communication with customers. The adventure begins with a customer sharing their email address and giving a consent to receive emails that contain marketing content. After that you can send emails with content personalized to each individual. 

The content of the email can consist of something more than words. The various data collected by Synerise can be reused in various emails for personalization purposes, so you can make the recipients feel that the message is really directed at them. You can inject such data into emails with [snippets](/docs/assets/snippets).


## Business benefits
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- The users can use this feature for the following and similar business case scenarios:
    - Sending emails with abandoned carts
    - Sending birthday emails
    - Sending discount emails after the price of the product seen by a customer is reduced
    - Sending product recommendations (last viewed products, personalized offers, visually similar products)
    - Sending emails with coupons
 
For more use cases check our [library](/use-cases/features/campaigns)

## Requirements
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To be able to make use of this marketing channel in Synerise, you must:
- [Create, configure and confirm an account](/docs/campaign/e-mail/configuring-email-account) from which emails will be sent
- [Configure single or double-opt ins](/docs/settings/configuration/newsletter-sign-up)
- Have customers who gave email marketing agreements
- [Configure communication limits](/docs/settings/configuration/campaign-limits)


## Creating email flow
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1. Define the recipients of the email.
2. Prepare content of the email (email templates, images, attatchments, and so on).
3. Schedule the email.
4. Define the UTM parameters.


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   The flow of creating emails is similar for other types of messages as well.

   </div></div></div>


## Sending emails
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Emails can be sent in two ways:

1. Automatically by using [Automation Hub](/docs/automation). In response to customer activity, update of profile data, or other events (check the list of [triggers](/docs/automation/triggers) that start a workflow), an email can be sent to customers.
2. Manually by clicking the **Send** button while creating an email.

## Email status
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The status of email communication is available on the list of emails. In the [Communication statuses](/docs/campaign/statuses) article, you can check the statuses which can be assigned to email communication.