A screen view lets you define the recipients of each [document](/docs/assets/documents) you create. This way, you can create and deliver the content dedicated to defined customer groups and bring new ideas for your marketing strategies. 

## Requirements
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- Implement a tracking code into the website.
- [Create segments of customers](/docs/analytics/segmentations/creating-segmentations) (optionally).
- [Create documents](/docs/assets/documents/creating-documents).

## Business benefits
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- Managing the audience of the documents
- The possibility to create content dedicated to specific customer groups

## Contents