[Tags](/docs/assets/tags) are a method of organizing and managing your campaigns. You can assign tags from the predefined **campaigns** folder to every campaign you send, whether you send it manually or use a workflow in  Automation Hub.

There is no limit to how many tags you can assign to a single campaign. Keep in mind that tags are case sensitive. For example, `newsletter` and `Newsletter` are considered two different tags. While you cannot remove tags once they are assigned to a campaign, you do have the option to edit them (for example, rename them) even after assignment.

Using tags effectively will help you keep your campaigns organized, improve searching and filtering, and make reporting easier.

## Benefits

- Keeps your campaigns well organized  
- Allows you to filter campaigns by tags  
- Makes reporting and analysis clearer  
- Lets you set [sending limits](/docs/settings/configuration/campaign-limits) based on tags (for example, you can limit campaigns tagged as `newsletter` to send only once a week) - unavailable for dynamic content, in-app messages, and landing pages

### Managing campaign limits
---
Tagging campaigns is also a method for managing sending limits for the following campaign types: email, mobile push, SMS, and web push. You can define how many campaigns with a specific tag assigned can be sent out to a [profile](/docs/crm/crm-profile) within a specific time unit. You can assign multiple tags to a single campaign. 

Tag limits work cross-channel, allowing you to set different sending limits based on the type and purpose of communication rather than the specific channel. This means, for example, you can have separate limits for personalized messages and newsletters, customizing the sending rules to fit each communication style independently of the channel used.


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The full instruction on imposing limits on tags and complete documentation of managing communication limits is available in [Communication limits](/docs/settings/configuration/campaign-limits)

</div></div></div>



### Campaigns available for tagging

You can add tags to the following types of campaigns: 

- [Dynamic content](/docs/campaign/dynamiccontent)
- [Email](/docs/campaign/e-mail) 
- [In-app messages](/docs/campaign/in-app-messages)
- [Landing pages](/docs/campaign/landing-page)
- [Mobile push](/docs/campaign/Mobile)
- [SMS](/docs/campaign/SMS)    
- [Web push](/docs/campaign/Webpush)  

### Methods of assigning tags

You can assign tags to communication in several places:

- When creating a campaign  
    <figure><img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/docs/campaign/_gfx/tag-in-campaign.png" class="medium" alt="Possibility of adding a tag while creating a campaign"><figcaption>Adding a tag while creating a campaign</figcaption></figure>
- On the campaign list page  
    <figure><img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/docs/campaign/_gfx/tag-on-list.png" class="medium" alt="Adding a tag to a campaign on the list of campaigns"><figcaption>Adding a tag to a campaign on the list of campaigns</figcaption></figure>
- In the settings of these workflow nodes:    
    - ["Send Email" node](/docs/automation/actions/send-email)   
    - ["Send Mobile Push" node](/docs/automation/actions/send-mobile-push)
    - ["Send SMS" node](/docs/automation/actions/send-sms-node) 
    - ["Send Web Push" node](/docs/automation/actions/send-webpush-node)
        <figure><img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/docs/campaign/_gfx/tag-in-node.png" class="medium" alt="Adding a tag to a campaign send through a workflow"><figcaption>Adding a tag to a campaign send through a workflow</figcaption></figure>
        
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   A tag added in the node will be applied to the campaign generated by that node (it will be visible in the list of the dedicated channel in  **Experience Hub**).

   </div></div></div>


Tags created outside **Data Modeling Hub > Tags** will appear in the predefined **campaigns** folder inside in <img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/icons/data-modeling-hub-icon.svg" alt="Data Modeling Hub icon" class="icon"> **Data Modeling Hub > Tags**. 

## Filtering campaigns by tags

You can filter and search campaigns in the lists (for example, in **Experience Hub > Email**) using tags. When you select multiple tags, the filter uses an **AND** rule, meaning only campaigns with *all* selected tags will show up in the results.

## Creating campaign tags

1. Go to <img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/icons/data-modeling-hub-icon.svg" alt="Data Modeling Hub icon" class="icon"> **Data Modeling Hub > Tags**, 
2. On the left panel, click the predefined **campaigns** folder.
3. In the upper-right corner, click **Add tag**.  
4. Follow the instructions in the ["Adding tags" section](/docs/assets/tags#adding-tags).

<figure><img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/docs/campaign/_gfx/tag-campaign.png" class="medium" alt="The list of tags in the predefined campaigns folder"><figcaption>The list of tags in the predefined campaigns folder</figcaption></figure>