Behavioral Data Hub

The Behavioral Data Hub is your central repository for all data related to your profiles, such as customers. It combines essential information like contact details and profile tags with deeper insights including behavior patterns, purchase history, and segment memberships—giving you a complete view of each profile.

This section now also includes:

A detailed list of profile attributes available in your workspace
An overview of profile tags used for categorization
Expressions to create custom calculations or logic based on profile data
Aggregates to summarize and analyze large sets of profile information

Together, these tools help you manage and understand your profiles better, enabling more personalized and data-driven actions.

Required user permissions

See:

Behavioral Data Hub permissions
Profile attribute permissions
Profile tags permissions
Aggregate and Expression permissions

A profile is the collection of all information about a single customer gathered by the application
Profile overview
You can add and manage attributes assigned to your customers
Profile attributes
Create and manage tags so you can organize your customers into groups
Profile tags
To start collecting information about profiles, add them to your workspace
Adding profiles
You can edit information about a single profile or perform a batch update on a group of profiles
Editing profiles
To quickly find a group of profiles who meet specific characteristics apply filters on the list of profiles
Filtering the list of profiles
Import profiles to your Synerise workspace
Importing profiles
You can export profiles with their data to a file, which can be sent to an external source
Exporting profiles
end events manually directly from a profile card
Adding events in profiles
In some situations, a customer may have multiple profiles that need to be merged
Customers with multiple profiles - merging profiles
Learn how you can remove profiles from your workspace
Deleting profiles
Aggregates
Expressions

Behavioral Data Hub

Required user permissions

A profile is the collection of all information about a single customer gathered by the application
Profile overview

You can add and manage attributes assigned to your customers
Profile attributes

Create and manage tags so you can organize your customers into groups
Profile tags

To start collecting information about profiles, add them to your workspace
Adding profiles

You can edit information about a single profile or perform a batch update on a group of profiles
Editing profiles

To quickly find a group of profiles who meet specific characteristics apply filters on the list of profiles
Filtering the list of profiles

Import profiles to your Synerise workspace
Importing profiles

You can export profiles with their data to a file, which can be sent to an external source
Exporting profiles

end events manually directly from a profile card
Adding events in profiles

In some situations, a customer may have multiple profiles that need to be merged
Customers with multiple profiles - merging profiles

Learn how you can remove profiles from your workspace
Deleting profiles

Aggregates

Introduction to aggregates

Creating profile aggregates

Creating event aggregates

Previewing aggregates

Adding aggregates to analytics dashboards

Removing aggregates

Expressions

Introduction to expressions

Creating expressions

Creating event expressions

Creating event expression for reports

Functions in expressions

Versioning expressions

Previewing expressions

Adding expressions to analytics dashboards

Loyalty point count expression

Removing expressions

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Behavioral Data Hub

Required user permissions

A profile is the collection of all information about a single customer gathered by the applicationProfile overview

You can add and manage attributes assigned to your customersProfile attributes

Create and manage tags so you can organize your customers into groupsProfile tags

To start collecting information about profiles, add them to your workspaceAdding profiles

You can edit information about a single profile or perform a batch update on a group of profilesEditing profiles

To quickly find a group of profiles who meet specific characteristics apply filters on the list of profilesFiltering the list of profiles

Import profiles to your Synerise workspaceImporting profiles

You can export profiles with their data to a file, which can be sent to an external sourceExporting profiles

end events manually directly from a profile cardAdding events in profiles

In some situations, a customer may have multiple profiles that need to be mergedCustomers with multiple profiles - merging profiles

Learn how you can remove profiles from your workspaceDeleting profiles

Aggregates

Introduction to aggregates

Creating profile aggregates

Creating event aggregates

Previewing aggregates

Adding aggregates to analytics dashboards

Removing aggregates

Expressions

Introduction to expressions

Creating expressions

Creating event expressions

Creating event expression for reports

Functions in expressions

Versioning expressions

Previewing expressions

Adding expressions to analytics dashboards

Loyalty point count expression

Removing expressions

We are sorry to hear that

Awesome!

A profile is the collection of all information about a single customer gathered by the application
Profile overview

You can add and manage attributes assigned to your customers
Profile attributes

Create and manage tags so you can organize your customers into groups
Profile tags

To start collecting information about profiles, add them to your workspace
Adding profiles

You can edit information about a single profile or perform a batch update on a group of profiles
Editing profiles

To quickly find a group of profiles who meet specific characteristics apply filters on the list of profiles
Filtering the list of profiles

Import profiles to your Synerise workspace
Importing profiles

You can export profiles with their data to a file, which can be sent to an external source
Exporting profiles

end events manually directly from a profile card
Adding events in profiles

In some situations, a customer may have multiple profiles that need to be merged
Customers with multiple profiles - merging profiles

Learn how you can remove profiles from your workspace
Deleting profiles