Filtering the list of profiles

Filtering profiles is a feature that allows you to efficiently sort and preview profiles based on shared characteristics or similar behavioral patterns. For instance, you can narrow down the list to display profiles who made purchases within a specific time frame, visited particular pages, participated in promotional campaigns, and more.

You can filter the profiles using the following methods:

• selecting predefined filters on the left side of the screen:
  • recognized,
  • anonymous,
  • test,
  • all profiles from the list on the left,
  • one of 10 segmentations available on the list - the list contains the first 10 segmentations from the list of segmentations, but you can use the search box to find the one you want to use;
• defining the filter conditions on the list of profiles - this way you can create a segmentation from scratch which uses any attribute or event to filter out a group of profile/companies who share the same quality.

Predefined filters

1. Go to
2. At the top of the page, click Recognized.

   

3. Select an option.

Defining filters from scratch

1. Go to

2. At the top of the page, click Filter.
   Result:

   

3. Click the Add condition button.

4. Define the conditions by selecting events and/or attributes.

5. To narrow down the scope of data, you can use the date filters.

6. Confirm by clicking Apply.
   Results: The list presents the filtered results and the filter icon looks as follows:

Returning to previous profile list version

To switch back to the earlier version of the profile list interface, disable the New profiles toggle located at the top of the list.