Predictions

Predictions are codeless AI-powered tool built on the top of Synerise Analytics.

Key features:

• Predictions built on data already stored inside the Synerise platform
• No coding required
• No need of manual feature selection or creation
• Fully customizable from the user’s perspective
• Predictions are saved as events which ready to use further on (for example in the Automation module, the Communication module, and so on)
• Easy way to discover top contributing factors to the entire model but also to single predictions
• Simplified process of creating a prediction based on predefined scenarios; the following business objectives and variants are covered:
  

  Business objective	Variant
  Reduce churn	- Find customers who are likely to leave; - Find customers who are likely to unsubscribe
  Identify new potential customers	Find best matching customers for an annual/seasonal campaign
  Predict buying behavior	- Find customers who will buy a specific item, brand, or category; - Find customers who will buy any item; - Find customers who will buy through a specific communication channel; - Find customers who will buy offline
  Predict lifetime value	Find customers who are likely to generate the most value
  Custom objective	- Find customers who belong to a class; - Find customers who generate the most value or take significant actions
  Predict best items for customer	- Find best fit from brand, category or other attribute for a given customer; - Find the overall best item for a given customer

  Note: As a result of performing the steps in the Use predefined prediction form, a set of analyses will be created and available on the list of analyses (such as segmentations, expressions, and so on).