Predictions

Predictions are codeless AI-powered tool built on the top of Synerise Analytics.

Key features:

  • Predictions built on data already stored inside the Synerise platform
  • No coding required
  • No need of manual feature selection or creation
  • Fully customizable from the user’s perspective
  • Predictions are saved as events which ready to use further on (for example in the Automation module, the Communication module, and so on)
  • Easy way to discover top contributing factors to the entire model but also to single predictions
  • Simplified process of creating a prediction based on predefined scenarios; the following business objectives and variants are covered:
    Business objective Variant
    Reduce churn - Find customers who are likely to leave;
    - Find customers who are likely to unsubscribe
    Identify new potential customers Find best matching customers for an annual/seasonal campaign
    Predict buying behavior - Find customers who will buy a specific item, brand, or category;
    - Find customers who will buy any item
    Predict lifetime value Find customers who are likely to generate the most value
    Custom objective - Find customers who belong to a class;
    - Find customers who generate the most value or take significant actions
    Note: As a result of performing the steps in the Use predefined prediction form, a set of analyses will be created and available on the list of analyses (such as segmentations, expressions, and so on).
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