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## Introduction
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The Synerise platform is a powerful tool that leverages Artificial Intelligence algorithms to deliver personalized recommendations to customers based on their behavioural and transactional data. In this Lesson, you will learn how to integrate the AI capabilities of Synerise into your own systems and how to build AI engines using real-time customer data. By the end of this chapter, you will be able to run your first AI campaigns with Synerise.
## AI products
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**Are you having trouble offering relevant products to your customers?**
Our **AI Product Recommendations** can help by providing personalized product recommendations based on each customer's past purchases and browsing history. This can increase customer engagement and sales by showing customers products they are likely to be interested in.
**Are your customers having difficulty finding what they are looking for on your site?**
Our **AI Personalized Search** can help by providing customized search results based on each customer's past search history and preferences. This can improve the customer experience and make it easier for them to find what they are looking for.
**Are you interested in predicting customer behavior and characteristics to improve targeted marketing and personalized recommendations?**
Our **AI Predictions** can help by making predictions about a customer's likelihood to make a purchase, their interests, and other characteristics. These products can also be used to optimize campaign costs by more precisely targeting customers who are most likely to be interested in the products or services being offered.
**Do you want to improve the effectiveness of your marketing efforts by reaching out to customers at the best time?**
Our **Time Optimizer** can help by predicting the best time to contact each customer based on their past interactions and activity. This can help you get the most value out of your outreach efforts and increase the effectiveness of your marketing activities.
Overall, these products - AI Product Recommendations, AI Personalized Search, AI Predictions, and Time Optimizer - can help you improve the customer experience and increase engagement and sales by providing personalized and relevant recommendations and predictions. They are particularly useful for e-commerce, retailers, and other businesses from different industries that rely on customer data to inform their marketing and sales efforts, both online and in the offline world.
Let's check the next chapters to learn more about each of them!
## Target group
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This chapter might be useful for everyone who wants to start working with personalized recommendations in Synerise, especially developers, members of IT or Product teams, and also marketing team members who are responsible for recommendations campaigns.
## Learning objectives
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**From this chapter you will learn:**
what types of recommendations Synerise offers,
what the requirements for AI campaigns are,
how to create AI recommendations.
