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## Introduction
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Implementing AI solutions gives yous many benefits. It not only reduces costs and increases sales; it can reduce cart abandonment rates and increase general customer satisfaction by presenting relevant results quickly. In this chapter, you will find the requirements for implementing AI campaigns.

**From this chapter you will learn:**  
<br><img src="/api/docs/image/8aa18695b9ddf90415ab9b9c2fdf6e90734cca60/icons/check-s.svg" alt="Arrow down icon" class="icon">what the requirements for AI recommendation campaigns are,  
<br><img src="/api/docs/image/8aa18695b9ddf90415ab9b9c2fdf6e90734cca60/icons/check-s.svg" alt="Arrow down icon" class="icon">where to find AI documentation.

## Requirements
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To integrate AI recommendations on your website, you need: 

- [Tracking codes](/developers/web/installation-and-configuration); to collect events and deliver dynamic content with the use of SDK 
- [OG tags](/developers/web/og-tags); item ID from `product:retailer_part_no` is the most important
- [Transactional events](/developers/web/transactions-sdk); used to train models and create statistics
- [Item feed](/developers/product-feed); to provide information about items  


<div class="admonition admonition-important"><div class="admonition-icon"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2.5"><path stroke-linecap="round" stroke-linejoin="round" d="M12 8v4m0 4h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z" /></svg></div><div class="admonition-body"><div class="admonition-content">

In the case of AI campaign conversion and recommendation models, the unique item ID values must be the same: retailer_part_no in page.visit events, sku in transactional events, and item ID in the item feed.

</div></div></div>



<div class="admonition admonition-note"><div class="admonition-icon"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2.5"><path stroke-linecap="round" stroke-linejoin="round" d="M13 16h-1v-4h-1m1-4h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z" /></svg></div><div class="admonition-body"><div class="admonition-content">

Individual AI recommendation types may have special requirements on the number of events in the database.

</div></div></div>


#### Video: Business Part: How to get started on AI integration?
<div class="vimeo-embed vimeo-facade not-prose" data-vimeo-id="365288558" role="button" tabindex="0" aria-label="Play Vimeo video"><span class="vimeo-facade-play" aria-hidden="true"><svg viewBox="0 0 68 48" width="68" height="48"><path d="M66.52 7.74c-.78-2.93-2.49-5.41-5.42-6.19C55.79.13 34 0 34 0S12.21.13 6.9 1.55c-2.93.78-4.64 3.26-5.42 6.19C.06 13.05 0 24 0 24s.06 10.95 1.48 16.26c.78 2.93 2.49 5.41 5.42 6.19C12.21 47.87 34 48 34 48s21.79-.13 27.1-1.55c2.93-.78 4.64-3.26 5.42-6.19C67.94 34.95 68 24 68 24s-.06-10.95-1.48-16.26z" fill="#00adef"/><path d="M45 24 27 14v20" fill="white"/></svg></span></div>
#### Video: Technical Part: How to get started on AI integration?
<div class="vimeo-embed vimeo-facade not-prose" data-vimeo-id="365721794" role="button" tabindex="0" aria-label="Play Vimeo video"><span class="vimeo-facade-play" aria-hidden="true"><svg viewBox="0 0 68 48" width="68" height="48"><path d="M66.52 7.74c-.78-2.93-2.49-5.41-5.42-6.19C55.79.13 34 0 34 0S12.21.13 6.9 1.55c-2.93.78-4.64 3.26-5.42 6.19C.06 13.05 0 24 0 24s.06 10.95 1.48 16.26c.78 2.93 2.49 5.41 5.42 6.19C12.21 47.87 34 48 34 48s21.79-.13 27.1-1.55c2.93-.78 4.64-3.26 5.42-6.19C67.94 34.95 68 24 68 24s-.06-10.95-1.48-16.26z" fill="#00adef"/><path d="M45 24 27 14v20" fill="white"/></svg></span></div>


- [AI recommendations requirements](/docs/ai-hub/recommendations-v2/introduction-to-recommendation-campaigns) - learn more about requirements for starting recommendations campaigns.
- [Configuring item catalog for recommendations](/docs/ai-hub/recommendations-v2/configure-item-feed-ai-recommendations) - learn more about configuring item catalog for recommendations.
- [Managing items catalogs](/docs/ai-hub/recommendations-v2/item-feed-requirements) - learn more about managing items catalogs.