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## Introduction
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This chapter will lead you through one of the most exciting features of the Synerise platform. Soon you will learn that with our analytics, you can achieve incredible business results. Dive in and discover the many opportunities it offers.
One of the most important aspects of the campaigns you lead is whether they are measurable. If you can measure the results, you can optimize the effects and reaction time crucial for the campaign success.
In Synerise we differentiate a few types of analytics;
- segments
- funnels
- metrics
- histograms
- trends
- geoanalytics
- expessions
- aggregates
- dashboards
- reports
All of them will be described in next steps.
## Target group
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This chapter might be useful for everyone who want to start working with analytics; build analysis, monitor effectiveness of campaigns and KPIs. It might be useuful generally for members of marketing, product teams but also members of the board.
## Learning objectives
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**From this chapter you will learn:**
how to create segmentations,
how to create metrics, trends, aggregates and expressions,
how to build dashboards.
