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## Introduction
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This user-friendly module allows you to create, validate, and automate the entire customer workflow, starting from transactional emails (thanks to emails, confirmations, and so on) to advanced multi-path marketing strategies.

**From this chapter you will learn:**  
<br><img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/icons/check-s.svg" alt="Arrow down icon" class="icon">What the Automation module looks like,  
<br><img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/icons/check-s.svg" alt="Arrow down icon" class="icon">where to find the information about basic configuration.

## Automation module
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Every automation process could be built from five types of nodes: 

1. **Triggers** - When their conditions are met, they start the automation. 
2. **Conditions** - These narrow down the number of target profiles and eliminate those who shouldn't be the subject of further actions. 
3. **Operation nodes** - This is a collection of nodes which are meant to transfer, upload files and transform data.
3. **Actions** - These are actions taken by the system in relation to profiles, such as updating data or sending messages. 
4. **Flow control** - These nodes organize the automation flow. 

Learn more about nodes and creating easy automations from our video!
<div class="youtube-embed youtube-facade not-prose" data-youtube-id="cxch2GUlkWM" role="button" tabindex="0" aria-label="Play YouTube video"><img src="https://img.youtube.com/vi/cxch2GUlkWM/hq720.jpg" alt="YouTube video" class="youtube-facade-thumb" loading="lazy" /><span class="youtube-facade-play" aria-hidden="true"><svg viewBox="0 0 68 48" width="68" height="48"><path d="M66.52 7.74c-.78-2.93-2.49-5.41-5.42-6.19C55.79.13 34 0 34 0S12.21.13 6.9 1.55c-2.93.78-4.64 3.26-5.42 6.19C.06 13.05 0 24 0 24s.06 10.95 1.48 16.26c.78 2.93 2.49 5.41 5.42 6.19C12.21 47.87 34 48 34 48s21.79-.13 27.1-1.55c2.93-.78 4.64-3.26 5.42-6.19C67.94 34.95 68 24 68 24s-.06-10.95-1.48-16.26z" fill="red"/><path d="M45 24 27 14v20" fill="white"/></svg></span></div> 


- [Automation documentation](/docs/automation) - check the complete documentation of the Automation module. 








