Introduction

Loyalisation is a marketing strategy that uses gamification tools to build a lasting relationship between the customer and the brand. A well-developed strategy allows both parties to benefit from joint interactions. The customer receives various benefits and treats the brand as their first choice. The brand, on the other hand, benefits from the predictability and repeatability of purchases.

Loyalty is about actions aimed at creating positive emotions between the customer and the brand. This can be achieved through a dedicated loyalty programme or micro-loyalty scenarios. The information in this course will be highly valuable in both cases.

Why Synerise?

Synerise enables effective data collection and analysis, as well as personalized communication using artificial intelligence. It also facilitates sending personalized promotions and mobile campaigns within the app. These features make it possible to implement various loyalty projects, from simple scenarios to advanced gamification programs based on customer behavioral profiles. Synerise simplifies the implementation of localization projects tailored to specific business needs.

What have we prepared and for whom?

The material is designed for those who want to create or improve a loyalty program. It provides tips for developing business assumptions and important information for the planning stage. Additionally, it explains how to correctly build the data exchange architecture.

Step by step

Now that you understand what loyalty programs are and why they are important, it’s time to move on to the next stage - Preparing for their creation. You will be presented with a list of questions that you need to answer before you start creating your loyalty scenarios, as well as get to know the features of Synerise that will be helpful in this process. We will then describe the main phases of implementing your loyalty program, followed by a focus on data exchange.

In this section and in each subsequent lesson, we will guide you through the material step by step. Start with »Loyalty in numbers.