STEP 2 Questions you need to answer

To develop a perfect loyalty program, numerous critical questions must be tackled. It is crucial to analyze your business and its position before exploring the best loyalty scenarios. This will help you better tailor your offers to your current business objectives, avoiding duplicating the most intriguing and advanced loyalty programs that may not fit your company’s real needs.

List of suggested questions

Below you will find suggestions for questions that will be the best to get you started.

1. Who are my customers?
2. Do I have enough insights?
3. What data do I want to collect?
4. Do I know a journey of my customers?
5. Do I have a ready strategy? If not – am I able to prepare it by myself?
6. What are the main goals of my program?
7. How should I make my program unique, attractive and engaging?
8. Should I implement an earn and burn points process in addition to tiers, or should I only focus on implementing tiers? Which activities or behaviors should be the basis for earning points in this program?
9. What rewards would I like to offer my customers?
10. Do I have a complete team for a start?
11. What amount of loyalty points would you assign for defined customers activities?
12. Do I see any potential in cooperation with business partners outside my own company?
13. What would be my MVP (Minimum Viable Product)?
14. Which business processes would I like to automate?
15. How much time do I have until the first public release?

Next Step

Effective loyalty programs require careful consideration of these questions. Before proceeding to the next article with Synerise’s functionality, take a moment to carefully answer these questions.