Lesson 4 Promotions
Whether you’re a business owner or a consumer, promotions and rewards probably matter a lot to you. In this lesson, we’ll cover both techniques and learn how to implement and effectively utilize them in a loyalty program.
Synerise offers the ability to create promotional campaigns, distribute personalized rewards, and conduct real-time analysis to measure their effectiveness. It provides comprehensive management and monitoring of your marketing strategies.
Business goals
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Increasing sales: Promotions can be an effective tool to stimulate sales by attracting new customers, encouraging repeat purchases, and increasing the value of the shopping cart.
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Customer activation: Rewards are an excellent way to activate customers, especially those who have been passive or infrequently using your services. Unique offers and discounts can motivate them to re-engage with the brand.
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Increasing brand awareness: Through campaigns based on promotions and rewards, a company can increase brand awareness, reaching new audiences and building a positive image through favorable offers.
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Promoting new products or services: Including new products and services in promotional campaigns promotes them and creates an attractive opportunity for customers to try them out.
Learning objectives
What will you learn?
In this chapter, we will discuss different types of promotions and rewards available in Synerise and the requirements for their implementation. In the final section, we will present example scenarios of using promotions in loyalty programs, showcasing practical applications and interesting examples.
