You've gained a grasp of the fundamentals of the promotional engine in Synerise. It's time to put that knowledge into practice. In this section, you will delve into selected scenarios that demonstrate the application of promotions for specific products or the entire shopping basket.  

## Selected use cases
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Presented below are a series of use cases, each with a brief introduction. Click on the link to access a detailed description, configuration, and preview of each scenario. We encourage you to explore all the cases and apply your acquired knowledge in practical exercises. 

<figure><img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/loyalty/lesson-7/_gfx/use-cases-cover.png" class="full no-frame" alt="earn mechanism"></figure>

 <img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/icons/first-steps/launch-m.svg" alt="Arrow down icon" class="icon"> **USE CASES**
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This use case focuses on developing a promotion that targets customers with the highest likelihood of purchasing items from the wireless headphones category. 
<br></br>[**Promotions for customers with high propensity to purchase**](/use-cases/propensity_based_promotion) | <img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/icons/first-steps/intro.png" alt="Arrow down icon" class="icon" style="max-width: 9%"> |


 <img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/icons/first-steps/launch-m.svg" alt="Arrow down icon" class="icon"> **USE CASES**
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This use case outlines the process of crafting a promotion that is tailored to customers' gender by leveraging segmentation methods. 
<br></br>[**Gender-based promotion**](/use-cases/gender-based-promotion) | <img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/icons/first-steps/intro.png" alt="Arrow down icon" class="icon" style="max-width: 9%"> |


 <img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/icons/first-steps/launch-m.svg" alt="Arrow down icon" class="icon"> **USE CASES**
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This use case involves the creation of a basket promotion where customers can enjoy a 10% discount on their entire purchase, with the exception of alcohol products. The promotion will be triggered when the total value of items in the basket reaches a minimum requirement of $25.
<br></br>[**Discount for entire basket**](/use-cases/promotion-for-entire-basket) | <img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/icons/first-steps/intro.png" alt="Arrow down icon" class="icon" style="max-width: 9%"> |


 <img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/icons/first-steps/launch-m.svg" alt="Arrow down icon" class="icon"> **USE CASES**
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This use case describes the process of creating a promotional campaign tailored for newly enrolled loyalty program members. It involves launching a workflow that automatically sends a mobile push notification with information about a 10% discount on the entire cart. 
<br></br>[**Promotion for the first transaction after joining the loyalty program**](/use-cases/discount-promotion-for-first-transaction)
| <img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/icons/first-steps/advanced.png" alt="Arrow down icon" class="icon" style="max-width: 12%"> |



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If you are interested in any of the scenarios but don't have an account with Synerise yet, please reach out to us. We will work together to determine the best plan of action! 

[**Contact Us**](https://www.synerise.com/contact)




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You have just finished lesson 4 - <span style="color:red"> **Congratulations!** </span> 

Welcome to [**LESSON 5**](/loyalty/lesson-5), this time we will delve into the topic of vouchers. 



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