Lesson 5 Vouchers
This guide provides comprehensive information on how to fully leverage the potential of vouchers in your marketing strategy, regardless of your level of knowledge.
Synerise offers advanced tools for creating, distributing, and managing personalized vouchers, allowing you to tailor offers to the unique behaviors and preferences of your customers.
Business goals
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Increasing sales: Vouchers can be an effective tool for stimulating sales by attracting new customers, encouraging repeat purchases, and increasing the basket value.
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Customer activation: Vouchers serve as an excellent means to activate customers, especially those who have been passive or infrequently using the company’s services. Unique offers and discounts can motivate them to make a purchase again.
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Brand awareness: Through voucher-based campaigns, a company can increase its brand awareness, reaching new audiences and building a positive image through advantageous offers.
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Customer loyalty: Awarding personalized loyalty vouchers can result in retaining current customers and increasing their engagement.
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Promoting new products or services: Vouchers can be used to promote new products or services, encouraging customers to try them through special offers and discounts.
Vouchers in Synerise can be a part of targeted campaigns or a reward for specific user actions. Thanks to integrated analyses, you have a complete insight into how vouchers are used. As a result, within Synerise’s loyalty programs, vouchers not only increase sales but also strengthen customer relationships, making them a key component of loyalty-building strategies.
Learning objectives
What will you learn
In this lesson, we will focus on describing the types of vouchers offered by Synerise. You will also learn how to effectively create promotional campaigns based on vouchers. Finally, we will present you with several selected scenarios in which vouchers play a significant role.
