STEP 3 Vouchers or promotions?

Vouchers and promotions are essential components of the marketing strategy for companies operating in the dynamic e-commerce environment. Vouchers provide customers with a specific value, serving as a direct incentive to make a purchase. Promotions, on the other hand, are more complex programs that include various forms of communication and a set of rules that allow customers to benefit from purchases. Both tools can significantly impact the success of online activities.

Pros and cons

To make a more informed decision, it is important to consider the key advantages and limitations of both vouchers and promotional campaigns. By accurately comparing these solutions, you can select the most suitable option for your specific needs.

	Voucher:	Promotion:
Pros	Short and simple implementation - Once the pricing policy and data integration have been established, voucher distribution can begin. Accessibility - Most e-commerce engines support voucher mechanisms. Flexibility - Synerise offers advanced segmentation capabilities based on behavioral profiles, allowing you to tailor customer-specific scenarios.	Advanced solutions - Integration of the Synerise promotion engine with sales systems opens up new possibilities for usage scenarios, a tailor-made solution Control - Synerise may keep control over the whole promotion-based scenarios. Deep personalization of promotions - The gathered information is used in complex customer journey scenarios with AI support, even for anonymous customers.
Cons	Restriction - You need to maintain the logic of discounts and all metadata outside Synerise. Voucher monitoring - To prevent fraud, loss of vouchers oversee the voucher redemption process.	Implementation time - Promotions and are more time-consuming and complex to implement. Cost of implementation - The financial and time implementation cost is higher than for vouchers.

Detailed information:

DOCUMENTATION

For a more comprehensive understanding of implementing promotions and voucher coupons, we recommend referring to the documentation.

Detailed information:

BLOG POST

Both vouchers and promotional campaigns can be effective if applied correctly. Discover further information regarding the business comparison between vouchers and promotions to gain a deeper understanding of the differences and advantages between the two approaches.

Next step

You already know the main advantages of vouchers, their types and how to configure them. In the final, article of this lesson, you will explore scenarios for using vouchers.