What is a voucher? It is an alphanumeric code that is verified during the purchase process and converted into a specific benefit for the customer, such as a price reduction or a free product. Vouchers typically come in the form of a bar-code to make them easier to scan at the POS store.
## How do vouchers work?
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The mechanism of using vouchers varies greatly, as they can serve as a component of a comprehensive automated loyalty program or as standalone initiatives targeting specific groups of recipients.
## Type of vouchers
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There are different types of vouchers that vary in configuration, usage, and distribution. In terms of usage mode configuration, there are two types:
- **Single-use**: Each voucher is unique and can be used only once.
- **Multiple-use**: Vouchers can be used multiple times, for example, one code is common for all customers and offers a constant 20% discount.
When it comes to configuration methods, vouchers can be categorized based on the discounts they offer, including percentage discounts, fixed amount discounts, and category-specific discounts. These precise voucher settings are configured on your side, whereas Synerise focuses on distribution, channel selection, and optimal timing for sending vouchers.
## Method of use
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- **Discount vouchers**: Customers receive a percentage discount or a fixed amount discount on subsequent purchases, which can encourage them to make repeat purchases or build relationships.
- **Gift vouchers**: Prepaid cards that serve as payment for future purchases, allowing customers to select products or services of a specified value.
- **Free rewards**: Customers can receive a specific product or service for free, which can be used to promote new products or build brand recognition.
- **Partner vouchers**: Joint offer of rewards or discounts with other partner companies, expanding the reach of the loyalty program and providing additional value to customers.
**DOCUMENTATION**
More information regarding the technical aspects of voucher implementation can be found in [Voucher pools](/docs/assets/code-pools)
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Now you know type of vouchers, in the [**next article**](/loyalty/lesson-5/create-vouchers) we will discuss the implementation process.