Lesson 6 Gamification

Gamification and loyalty programs are tools that enhance user and customer engagement through different methods. Gamification involves creating interactive tasks that resemble gameplay, encouraging active participation and competition.

The Synerise platform allows for creative design of gamification scenarios, utilizing features such as loyalty program levels, coupon allocation, and user rewards for specific actions. These elements can be integrated into automation frameworks, effectively increasing customer engagement through intriguing interactions and motivating activity. Therefore, using the Synerise platform enables seamless integration of gamification and loyalty programs to increase user engagement.

Business goals

• Enhancing user activity: Gamification can encourage users to engage more frequently by creating appealing scenarios and challenges, promoting desired behaviors such as regular application usage.

• Promoting desired behaviors: Gamification can motivate users towards undertaking desired actions, such as regular application usage, participation in community activities, and content sharing.

• Increasing user retention: Introducing gamification elements into applications can extend the time users spend within them, contributing to sustained platform engagement over a longer period of time.

Using gamification in loyalty programs

Gamification in loyalty programs can be utilized to boost customer engagement and motivate product or service usage. Here are four aspects where gamification can be effectively applied in loyalty programs:

• Rewarding achievements: Employing gamification elements allows loyalty programs to reward customers not just for purchases but also for achieving specific goals, such as frequent service usage, contest participation, or referring new customers.

• Levels and badges: Implementing levels or badges systems rewards customers for their achievements or engagement. For example, regular customers may advance to higher levels, granting them access to exclusive rewards or benefits.

• Challenges and competition - Loyalty programs can offer challenges and contests to incentivize customers to use products or services more frequently. For instance, a customer may receive bonus points for completing a specific task or achieving the best results in a contest.

• Community and collaboration - Gamification can be used to build a community around the loyalty program by encouraging customers to collaborate, share experiences, and participate in community activities, thereby creating a bond between the brand and its customers.

By applying these gamification elements, loyalty programs can become more attractive to customers and more effectively build long-term relationships with them.

Learning objectives

What will you learn

In this lesson, you will learn about the components of loyalty programs based on gamification, the stages of their creation, and how to accurately construct a loyalty program scenario based on renewable events.