STEP 2 Gamification stages

In the previous section, we discussed the mechanics of games and the blueprint for creating gamification programs. Now, let’s examine the individual steps in their development.

	Gamification scenarios step-by-step:
STAGE 1: Define your goals	Identify the specific goals you want to achieve with your loyalty program, such as: increasing customer retention, encouraging repeat purchases, increasing engagement with specific products or services, testing a new service or product. Choosing one or more goals will help you design a gamification scenario that aligns with your overall business strategy.
STAGE 2: Select events and tasks	Select appropriate events and tasks on which the loyalty program will be based: 1. Events, which contain information about customers, their activities and purchasing preferences, are the fundamental element upon which gamification scenarios are built. The most popular events considered in gamification programs include: Transactions, Marketing consents, Data submissions, Content interactions, and many others. The events chosen should be relevant to the objective of your loyalty program 2. Define the rewards that participants will receive for successfully completing a task. These rewards may include: Bonus points, Dedicated badges, Discounts, Exclusive offers, Access to premium content. Make sure the rewards are attractive to your audience and aligned with their interests. </ You can use personalized promotions to select the most suitable reward for a specific player. As a result, your revenue will increase, user engagement will be improved and you’ll build lasting customer relationships.
STAGE 3: Testing:	Test gamification elements with smaller groups before full implementation. Respond to user feedback. Pay attention to the difficulty of achieving subsequent levels, the clarity of communication and the scoring mechanism. Use audience configuration and profile filters in automation workflows.
STAGE 4: Monitor results:	Track the progress of your loyalty program in real time: Collect information related to the effectiveness of the gamification scenario, such as number of users, level of engagement, number of products sold, time spent in the app, and others, depending on the scenario. Identify areas that require improvement.

By following these steps and leveraging Synerise’s gamification capabilities, you can create engaging and rewarding experiences for your customers within your loyalty program, fostering loyalty, increasing customer satisfaction and ultimately accelerating business growth.

By following these steps and leveraging the potential of gamification offered by Synerise, you can create engaging and satisfying experiences for your customers within the loyalty program. As a result, you will increase customer satisfaction and contribute to the rapid development of your business.

Implementing external gamification solutions into Synerise

On our platform, we do not limit ourselves to supporting only native gamification based on our engine. Thanks to the flexibility of our APIs and webhooks, we integrate with third party solutions, opening up a wide range of possibilities for personalizing and optimizing the experience for each player.

Integration with Synerise allows you to collect events, communicate with customers and tailor to individual needs. As a result, we can deliver more personalized promotions, rewards and interactions, leading to improved engagement, greater loyalty and increased revenue.

Next step

You already know the main advantages of gamification. In the last chapter of this lesson, you will explore practical gamification scenarios.