Lesson 7 Personalized Promotions
Personalised promotions represent an innovative approach to marketing, tailored to the dynamic expectations of today’s consumers. Their main objective is not only to increase customer loyalty, but also to improve the effectiveness of sales activities.
Synerise offers unique flexibility in customising offers, page content and communication, allowing you to respond to the real needs of your customers. The Time Optimizer tool available in Synerise allows you to tailor the timing of message delivery to each customer’s preferences, increasing the effectiveness of personalised campaigns.
Business goals
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Increase customer engagement: Creating more personalized experiences increases customer engagement, which impacts loyalty and frequency of interactions.
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Flexibility to tailor offers: The ability to quickly adapt offers to changing market conditions and customer preferences.
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Respond to real customer needs: Striving to better understand and meet customers’ real needs leads to stronger relationships.
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Reach more recipients: Tailoring the timing of message delivery to each customer’s preferences fosters a better understanding of optimal activity periods.
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Increase conversions: By delivering more personalized and tailored offers, the company aims to increase transaction conversion rates.
Learning objectives
What will you learn
In this chapter, you will learn what a personalized promotion is, how to configure it effectively and how to maximize its use. At the end of the lesson you will find ready-made scenarios with step-by-step implementation instructions.
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Personalized promotions may be also directed to anonymous customers in stationary stores. We can recommend promotions on the fly, based on the current contents of the shopping cart and let the cash system print the results on receipt.
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Please note that loyalty scenarios incorporating personalized promotions can also include promotions scenarios. If you’re planning to implement such scenarios, make sure that you’ve become familiar with information provided in Lesson 4: Promotions&Rewards.
