STEP 2 Create personalized promotions
In the previous chapter, we introduced the mechanism behind personalized promotions in Synerise. Here, you will find links to all resources related to configuring and managing personalized promotions.
Configuring candidates
We begin with creating regular promotions that will be candidates for personalized promotions. Then, the AI engine sorts this list in real time from most interesting to least interesting, selecting the top items according to the business configuration - the number of slots, filters, and availability.
Promotions management
On the list of personalized promotions in the Synerise platform, you can activate, edit, duplicate, and delete personalized promotion campaigns.
DOCUMENTATION
For more information on personalized promotion management, see “Managing personalized promotions”.
Distributing and displaying personalized promotions
Personalized promotions can be displayed in many channels such as digital signage in your point of sales, in mobile application, and website and they can be distributed at a given time of a customer journey.
- You can distribute them on check in, check out, or on a mobile application
- You can display them using API or through the Documents feature
The promotion can be the same for all channels or different, depending on the business decision and the availability of promotions in a particular channel.
DOCUMENTATION
For more information, see “Implementing personalized promotions”.
Next step
In this part of Lesson 7 you learnt about the process of creating personalized promotions in Synerise, in the final step of this lesson we will explore scenarios that use this feature.
