Buy one, get one free (BOGO) is a popular discount technique that you may want to consider to include in your marketing campaign. Not only it is a great way to attract new customers in a persuasive but subtle manner, but also an opportunity to boost your sales. This use case describes how to create a buy one, get one (BOGO) promotion in which customers who purchased `XYZ` brand chips will receive a `XYZ` brand soda for free. The promotion will only work for loyalty program members (customers who logged into the mobile app). ## Prerequisites --- - Implement promotions in your [mobile application](/developers/mobile-sdk/loyalty) and [API](https://developers.synerise.com/LoyaltyandEngagement/LoyaltyandEngagement.html#operation/profileLogin). - [Import your product feed to catalog](/use-cases/import-product-feed-to-catalog). - If you want to limit the promotion to only some of your stores, add the list of stores to a catalog. Such a catalog must contain a unique store ID and any other store attributes by which you will filter stores, such as city, zip code, and so on. More information about catalogs can be found [here](/docs/assets/catalogs). ## Security configuration --- Before you start working with this hub, if you are a Synerise customer or partner, consider reading [the section about denylisting events](/docs/settings/tool/api#denylist). This natively accessible configuration will allow you to manage the restrictions in points management that may help you prevent fraud. ## Process --- 1. [Prepare segmentation](/use-cases/buy-one-get-one#prepare-a-segmentation) of customers who are members of the loyalty program. 2. [Create a promotion](/use-cases/buy-one-get-one#create-a-promotion). ## Prepare a segmentation --- In this part of the process, create a segmentation of customers who are members of the company's loyalty program. 1. Go to

**Decision Hub > Segmentations > New segmentation**. 2. Enter the name of segmentation. 3. From the **Choose filter** dropdown list, select the **loyaltyCard** attribute. 4. As the logical operator, select a boolean value: **Is true**.

The conditions used in the segment will vary depending on your loyalty program integration (for example, the name of the attribute may be different). You must define the segmentation accordingly.

5. Click **Save**.

## Create a promotion --- 1. Go to

**AI Hub > Regular Promotions > Add promotion**. 2. Select the **For selected items** option. 3. In the **Audience** section, select the segmentation created in [this step](/use-cases/buy-one-get-one#prepare-a-segmentation). 4. In the **Content** section: 1. Define the name, description, and image of the promotion. 2. In the **Price** field enter `0`. 3. Confirm the settings by clicking **Apply**.

5. In the **Type and limits** section: 1. In the **Type** dropdown list, choose **Members only**. 2. In the **Discount type** dropdown list, choose **Exact price**. 3. Leave the **Discount mode** field value at default (**Static**). 4. In the **Limit per profile** section, enter `1`. 5. In the **Value** section, define the discount as `0`. 6. Enable the **Buy one, get one promotion** toggle. 7. Define the number of required and discounted items. 8. Enable the **Turn on required items** toggle.

6. In the **Schedule** section, define the promotion distribution period according to your business needs. 7. *Optionally*: In the **Stores** section, specify stores where the promotion is available.

This is possible only if the list of stores is imported into a [catalog](/docs/assets/catalogs).

8. In the **Items** section, specify the catalog item to be discounted: 1. From the **Source catalog** dropdown list, select an item catalog from which the items will be selected. 2. Select the **Select items** tab. 3. Click the **Select items** button. 4. On the list, select the item a customer will get for free (in this use case, it's `XYZ brand` soda). 9. In the **Required Items** section, choose the items a customer must buy to unlock "buy one, get one" discount: 1. From the **Source catalog** dropdown list, select an item catalog from which the items will be selected. 2. Select the **Select items** tab. 3. Click the **Select items** button. 4. On the list, select the item a customer will get for tree (in this use case, it's `XYZ brand` chips). 11. To apply configuration and run the promotion, click **Publish**. ## Check the use case set up on the Synerise Demo workspace --- You can also check the [segmentation configuration](https://app.synerise.com/analytics/segmentations/1f34841c-8dd8-49f6-acd9-aab7ce928e23) and [promotion configuration](https://app.synerise.com/campaigns/promotions/36644435-cc09-43ba-abb0-4abe0beb0ad4) directly in Synerise Demo workspace. If you’re our partner or client, you already have automatic access to the **Synerise Demo workspace (1590)**, where you can explore all the configured elements of this use case and copy them to your workspace. If you’re not a partner or client yet, we encourage you to fill out the contact [form](https://demo.synerise.com/request) to schedule a meeting with our representatives. They’ll be happy to show you how our demo works and discuss how you can apply this use case in your business. ## Read more --- - [Promotions](/docs/ai-hub/promotions) - [Segmentations](/docs/analytics/segmentations)