**Experience Hub > Mobile Push > Create new**
2. Enter the name of the push notification (it is only visible on the list of notifications).
3. As the mobile notification type, select **Simple push**.
4. Specify **Device type** according to you business needs:
1. Select one of the tabs: **All**, **Android** or **iOS**.
2. Click **Apply**.
5. Define your **Audience** according to you business needs.
### Define Content
---
1. In the **Content** section, click **Define**.
2. Click **Create message**.
3. Select the **Drag&drop builder**.
4. Prepare the message which your customer will get:
1. In the **Title** field, enter the text that will display in the header of the notification. You can use up to 160 characters.
2. In the **Message** field, enter the text that will display in the body of the notification. Use the below code, which will select the appropriate message depending on the user's attribute:
<!-- Content for users with woman attribute value -->
{% if customer.user_gender == "woman" %}
Check new woman collection
<!-- Content for users with man attribute value -->
{% elif customer.user_gender == "man" %}
Check new man collection
<!-- Content for users without such attribute -->
{% else %}
Check new collection
{% endif %}<!-- Content for users with woman attribute value -->
{% if customer.user_gender == "woman" %}
Check new woman collection
<!-- Content for users with man attribute value -->
{% elif customer.user_gender == "man" %}
Check new man collection
<!-- Content for users without such attribute -->
{% else %}
Check new collection
{% endif %}