**Behavioral Data Hub > Expressions > New expression**.
2. Enter a meaningful name of the expression.
3. Leave the **Expression for** at default (**Attribute**).
4. Click the **Select** node.
5. From the dropdown list, select **Profile**.
6. Click the **unnamed** node.
7. On the bottom of the page, click **Choose attribute**.
8. From the dropdown list, select **Segmentations**.
9. Find [the RFM segmentation](/use-cases/rfm-analysis#create-a-rfm-segmentation) and select it.
**Automation Hub > Workflows > New workflow**.
2. Enter the name of the workflow.
### Define the audience of the workflow
The workflow is triggered for customers who visited a website during the last 7 days. Define the conditions in the following way:
3. As the first node, add **Audience**. In the configuration of the node:
1. Set the **Run trigger** option to **repeatable**.
2. Set the interval to 1 week.
3. In the **Begin at** field, select the first launch of the trigger.
4. From the **Timezone** dropdown list, select the time zone consistent with the time zone selected for your workspace.
5. In the **Define audience** section, click the **New audience** tab.
6. From the **Choose filter** dropdown list, select **page.visit**.
7. In the right bottom corner, set the date to **Last 7 days**.
4. Confirm by clicking **Apply**.
### Configure the Google Analytics node
In this step, you will configure the settings of the Google Analytics integration in the **Send Event** node. This includes:
- Selecting the connection (for authorization purposes)
- Defining the customer identifier - you will use an insert that retrieves the value of the `cid` attribute that stores the Google Analytics ID
- Defining the event and event parameters to be sent to Google Analytics
You can find the detailed instructions for each action below.
{
"score": "{% expression %} rfm-score-expression {% endexpression %}",
"rfmSegmentName": "{% expression %} rfm-segment-name-expression {% endexpression %}"
}
