Marketers create promotions based on various criteria, such as promotions targeting a specific group of products, brands or even store locations. The choice of the promotion type depends largely on its objectives and desired results. This use case describes how to create a promotion for customers who make purchases in stores in a specific location - in Krakow. Such customers will receive a 15 PLN discount for purchases over 100 PLN. The promotion will work only for loyalty program members (customers logged into the mobile app). ## Prerequisites --- - Implement promotions in your [mobile application](/developers/mobile-sdk/loyalty), [API](https://developers.synerise.com/LoyaltyandEngagement/LoyaltyandEngagement.html#operation/profileLogin). - [Import your product feed to catalog](/use-cases/import-product-feed-to-catalog). - Add list of stores to a catalog. Such a catalog must contain a unique store ID and any other store attributes by which you will filter stores, such as city, zip code, and so on. More information about catalogs can be found [here](/docs/assets/catalogs). ## Security configuration --- Before you start working with this hub, if you are a Synerise customer or partner, consider reading [the section about denylisting events](/docs/settings/tool/api#denylist). This natively accessible configuration will allow you to manage the restrictions in points management that may help you prevent fraud. ## Process --- 1. [Prepare a segmentation](/use-cases/location-based-promotion#prepare-a-segmentation) of customers who are members of the loyalty program. 2. [Create a promotion](/use-cases/location-based-promotion#create-a-promotion) based on location. ## Prepare a segmentation --- In this part of the process, create a segmentation of customers who are members of the company's loyalty program. 1. Go to Behavioral Data Hub icon **Decision Hub > Segmentations > New segmentation**. 2. Enter the name of segmentation. 3. From the **Choose filter** dropdown list, select the **loyaltyCard** attribute. 4. As the logical operator select Boolean **Is true**. 5. Confirm by clicking **Save**.
The conditions used in the segmentation will vary depending on your loyalty program integration (for example, the name of the attribute may be different). You must define the segmentation accordingly.
An example of a segmentation of customers who participate in a loyalty program
An example of a segmentation of customers who participate in a loyalty program
## Create a promotion --- 1. Go to AI Hub icon **AI Hub > Regular Promotions > Add promotion**. 2. Enter a name for the promotion. 2. Select the **For entire cart** option. 3. In the **Audience** section, select the segmentation created in [this step](/use-cases/location-based-promotion#prepare-a-segmentation). 4. In the **Content** section: 1. Define the name, description, and image of the promotion. 2. In the **Price** field, enter `0`. 3. Confirm the settings by clicking **Apply**.
Example of promotion content
Example of promotion content
5. In the **Type and limits** section: 1. As the **Type**, choose **Members only**. 2. Select the **Single** tab. 3. In the **Limit per profile** section, enter `1`. 4. In the **Minimum value** and **Maximum value** fields, define the price caps that activate discount for the entire cart. 5. From the **Discount type** dropdown list, choose **Amount**. 6. From the **Discount mode** dropdown list, choose **Static**. 7. In the **Value** field, enter `15`.
Example of Type and limits settings
Example of Type and limits settings
6. In the **Schedule** section, define the promotion distribution period according to your business needs. 7. In the **Stores** section, specify stores where the promotion is available (in this case, stores located in Krakow were selected).
This is possible only if the list of stores is imported into a [catalog](/docs/assets/catalogs).
8. In the **Items** section, specify the catalog item to be discounted: 1. In the **Source catalog** field, select an item catalog to select the promotional items from. 2. Select **Entire catalog** using the **Select items** option, as in this use case promotion works on all items. 11. To apply configuration and run the promotion, click **Publish**. ## Check the use case set up on the Synerise Demo workspace --- You can also check the configuration of the [segmentation](https://app.synerise.com/analytics/segmentations/1f34841c-8dd8-49f6-acd9-aab7ce928e23) and [promotion settings](https://app.synerise.com/campaigns/promotions/18b845c0-b220-44ca-8d12-3321753f8fd0) directly in Synerise Demo workspace. If you’re our partner or client, you already have automatic access to the **Synerise Demo workspace (1590)**, where you can explore all the configured elements of this use case and copy them to your workspace. If you’re not a partner or client yet, we encourage you to fill out the contact [form](https://demo.synerise.com/request) to schedule a meeting with our representatives. They’ll be happy to show you how our demo works and discuss how you can apply this use case in your business. ## Read more --- - [Promotions](/docs/ai-hub/promotions) - [Segmentations](/docs/analytics/segmentations)