Loyalty programs have emerged as a crucial factor in determining the success and performance of companies across various industries. These programs provide a means for businesses to establish and nurture stronger connections and relationships with customers. By offering incentives and rewards to loyal customers, companies can effectively encourage repeat purchases and foster a sense of loyalty and affinity towards their brand.

This use case demonstrates a specific loyalty activity in which customers receive 100 loyalty points for each product bought from specific brand within a certain time period. This strategy effectively stimulates sales of the brand's products while fostering customer loyalty by encouraging additional purchases and the accumulation of loyalty points.

## Prerequisites 
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- Implement transaction events using [SDK](/developers/web/transactions-sdk) or [API](https://developers.synerise.com/DataManagement/DataManagement.html#operation/CreateATransaction). 
- Implement basic [loyalty program](/use-cases/loyalty-programs-basics) based on which you granted customers with 1 point for every 1 PLN spent.

## Security configuration
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Before you start working with this hub, if you are a Synerise customer or partner, consider reading [the section about denylisting events](/docs/settings/tool/api#denylist). This natively accessible configuration will allow you to manage the restrictions in points management that may help you prevent fraud.

## Create a workflow
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Create a workflow that awards 100 loyalty points for each product bought from a specific brand. 

### Define the Profile Event trigger node

Configure the conditions that launch the workflow. As a trigger, we will use the `product.buy` event.

1. As the first node of the workflow, add **Profile Event**.
2. From **Choose event** dropdown menu, choose the `product.buy` event.  
3. Click the **+ where** button and from the dropdown list, choose **brand**.  
4. From the **Choose operator** dropdown, select **Equal**.
5. In the text field, type the name of the brand. In our case it will be `XYZ`.
6. Click the **+ where** button and from the dropdown list, choose **TIMESTAMP**. 
7. From the **Choose operator** dropdown, choose **Custom (Date)**.
8. Click **Select date range**.
9. Set the time range in which your promotion is active. In this use case, it will be one week.
6. Confirm by clicking **Apply**.

<figure>
<img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/use-cases/all-cases/_gfx/product.buy-brand-promo.png" alt= Profile Event trigger node"  class="full">
<figcaption>Profile Event trigger node</figcaption>
</figure> 


### Configure the Generate Event node

In this part of the process, you will create a node which generates a `points.loyalty` event which adds extra loyalty points. This event is created in addition to the regular `points.loyalty` event. In result, the customer receives points for a purchase from specified brand twice:  
- Points based on the [loyalty points schema](/use-cases/loyalty-programs-basics#prepare-the-points-schema) described as a part of prerequisites.
- Extra points through this workflow.
The body of the additional event will contain the `points` parameter calculated by multiplying the `$quantity` parameter from the `product.buy` event by the constant value of `100`.  

1. As the second node of the workflow, add **Generate Event**. 
2. In the **Event name** field, enter `points.loyalty`.
4. In the **Body** section, define the parameters of this event, and click **Apply**.

  **Example content of **Body** section:**


   <pre><code class="language-json">{
     "points": "{{ event.params['$quantity']*100}}",
     "promo": "BrandPromo"
   }</code></pre>



<div class="admonition admonition-note"><div class="admonition-icon"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2.5"><path stroke-linecap="round" stroke-linejoin="round" d="M13 16h-1v-4h-1m1-4h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z" /></svg></div><div class="admonition-body"><div class="admonition-content">

The event body is an example. You can add more parameters or change the point calculation, perform any mathematical formula according to your business needs.

</div></div></div>


 <figure><img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/use-cases/all-cases/_gfx/points.loyalty-event.png" class="full" alt="Generate Event node configuration"><figcaption>Generate Event node configuration</figcaption></figure>

### Add the End node

1. On the **Generate Event** node, click the plus icon.
2. From the dropdown list, select **End**.
3. In the upper right corner, click **Save & Run**.  

    <figure><img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/use-cases/all-cases/_gfx/workflow-brand-promo.png" class="full" alt="The final configuration of the workflow"><figcaption>The final configuration of the workflow</figcaption></figure>

## Check the use case set up on the Synerise Demo workspace
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You can check the configuration of the [workflow](https://app.synerise.com/automations/automation-diagram/edbdd32f-34d7-4b1d-a7ba-8c0890ce687f) directly in Synerise Demo workspace. 

If you’re our partner or client, you already have automatic access to the **Synerise Demo workspace (1590)**, where you can explore all the configured elements of this use case and copy them to your workspace.  

If you’re not a partner or client yet, we encourage you to fill out the contact [form](https://demo.synerise.com/request) to schedule a meeting with our representatives. They’ll be happy to show you how our demo works and discuss how you can apply this use case in your business. 

## Read more
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- [Automation Hub](/docs/automation)
- [Jinjava inserts](/developers/inserts)
- [Loyalty programs basics](/use-cases/loyalty-programs-basics)