Promoting brands and specific items with rules

Published January 24, 2022

Modules

Difficulty

Selected Clients

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Industry

Books

Cosmetics

Electronics

Fashion & Apparel

FMCG

Home & Furniture

Jewelry

Multi

Retail

You can promote brands in the search results using rules. For example, if you have a partnership with a certain brand, you might want to promote items from that brand for some queries. Another example of promoting is returning an item in a specified position in the search results. This is useful when you added a new item to your inventory and it lacks user interactions. You can promote that item to be the first in the search results for a given query.

In this use case, we will show you how to combine both scenarios in one rule that is triggered when a customer searches for 4k UHD TV (the rule requires exactly this query string):

• brandA is promoted.
• An item (called item1 in this example) is shown as the first result of the search.

Prerequisites

• An item feed must be provided.
• The attribute containing the item’s brand must be added to filterable attributes.
• The Search Engine must be enabled for your workspace.

Creating the rule

1. Go to AI Search > Indexes.
2. Choose the index for which you want to apply the rule.
3. Go to the Rules tab.
4. Click Add rule.
5. In the top left corner of the screen, enter the name of the rule.
6. In the Conditions section, click the Define button.
7. In the Query option (selected by default), leave the If query value at is.
8. In the Phrase input, type 4k UHD TV.
9. Click Apply.
10. In the Consequences section, click the Define button.
11. Click Add consequence and from the dropdown menu choose Promote item.
12. In the Item input provide the item that will be promoted. In our example, it is item1.
13. Change the Position to the place in the search results that the item should be promoted to. In our case, it’s 1.
14. Click Add consequence and from the dropdown menu choose Filter query results.

    

15. Click Add filter.
    Result: A dropdown menu and an input field appear above the Add filter button.
16. From the dropdown menu, choose the attribute that contains the brand of the items that you want to show in the results.
17. In the input field to the right of the dropdown, provide the brand that will be promoted.
18. Click Apply.
19. Optional: To schedule your rule to be active from a start date to an end date, click Define in the Schedule section.
    Otherwise, your rule will be active immediately, with no end date.
20. In the top right corner of the screen, click the Save & publish button.

Read more

• AI Search
• Rules