AI Search Engine enables creating rules which can help you promote items with specific attributes, based on the searched phrase. One of the applications is to create a rule which shows new products to customers based on selected phrases. This use case will help you create a rule in AI Search that promotes new models of TVs when the customer is searching for a TV. ## Prerequistes --- - An item feed must be provided. - Enable [the search engine](/docs/ai-hub/ai-search/introduction-to-ai-search) for your workspace and create an [index](/docs/ai-hub/ai-search/create-index). - Add an attribute which marks items as new in your items catalog and add this attribute to filterable attributes. In this example, the attribute is the value "new" in the `G:adwords_labels` attribute. - [Implement AI search](https://developers.synerise.com/AISearch/AISearch.html#tag/Search) in any of your channels (mobile app, website etc.). ## Create a rule --- 1. Go to

**AI Hub > Indexes**. 2. Select an index from the list. 3. Go to the **Rules** section. 4. Click **Add Rule**. 5. Name the rule. In this case, it's "Promote new TVs". 6. To adjust the query conditions, in the **Conditions** section, click **Define**. 1. On the **Query** tab, to define the method of checking the query, choose **If query is**. 2. Click **Add phrase**. 3. Enter a phrase. You can do it in two ways: - In text field, type a word (or a phrase) in a singular form. - Next to the text field, click the

button. From the dropdown list, select a facet. It is different from defining an exact query: you can define an attribute whose values the query looks for. For example, if you choose _brand_ as the facet, the query rule will apply its consequence whenever any brand name is detected in the query.

4. If you want to add more phrases, repeat steps **b** and **c**. 5. Confirm the settings by clicking the **Apply** button. 7. To define how the search engine reacts to the defined conditions, in the **Consequences** section, click **Define**. 1. Click **Add consequence**. 2. From the dropdown list, select a consequence, in this case **Filter query results**. 3. Add filter and choose attribute **G: adwords_labels**.

The attribute can have a different name in your workspace, the above is an example.

4. In the next field choose **new**. 5. Enable the **Mark as elastic** option.

6. Confirm by clicking **Apply**. 8. To define when the query rule applies, in the **Schedule** section, click **Define**. 1. Select an option: - To launch query rules immediately, click **Active immediately**. - To schedule the rules at specific time, click **Scheduled**. Set the schedule according to your business needs. 3. Confirm by clicking **Apply**. 8. To complete working on the query rule, you can either: - Save it as a draft by clicking **Finish later**. - Save and activate it by clicking **Publish**. **Result:** If you chose **Publish** the rule will take effect in those areas where AI search has been implemented, according to the schedule you set. ## Check the use case set up on the Synerise Demo workspace --- You can check the [rule configuration](https://app.synerise.com/ai-v2/search/indices/2891e883b914a485c4f3f98b37b652271657484874/query-rules/14434) directly in Synerise demo workspace. If you’re our partner or client, you already have automatic access to the **Synerise Demo workspace (1590)**, where you can explore all the configured elements of this use case and copy them to your workspace. If you’re not a partner or client yet, we encourage you to fill out the contact [form](https://demo.synerise.com/request) to schedule a meeting with our representatives. They’ll be happy to show you how our demo works and discuss how you can apply this use case in your business. ## Read more --- - [Configuring AI Search](/docs/ai-hub/ai-search/introduction-to-ai-search#configuring-ai-search) - [Rules in AI Search](/docs/ai-hub/ai-search/query-rules)