Increasing average order value is one of the most important KPI's in commerce activities. Promotion for entire basket with minumum cart value can trigger a boost in spending across whole loyalty base. While creating such a promotion, additional assumptions need to be taken into consideration: - A discount should be granted only when a transaction value exceeds the minimum amount in order to incentivize a customer to increase their basket size. - The value of certain items (like alcohol or cigarretes) should not be included in basket value while calculating minimum threshold (for legal purposes). In this use case, we will create a basket promotion with 10% discount on all items (except for alcohol products) with 25$ minimum basket value trigger.

## Prerequisites --- - Point of sales must be integrated with Synerise promotion engine to calculate discounted values of basket items. - Product feed must be uploaded to catalog. ## Security configuration --- Before you start working with this hub, if you are a Synerise customer or partner, consider reading [the section about denylisting events](/docs/settings/tool/api#denylist). This natively accessible configuration will allow you to manage the restrictions in points management that may help you prevent fraud. ## Process --- In this use case, you will go through the following steps: 1. [Create a list of excluded items](/use-cases/promotion-for-entire-basket#create-a-list-of-excluded-items). 2. [Create a promotion](/use-cases/promotion-for-entire-basket#create-a-promotion). ## Create a list of excluded items --- In order to exclude forbidden items from calculating basket value, you need to create a filter in a product catalog, which will contain all items you would like to exclude from this promotion. 1. Go to **Assets > Catalogs** and find your product catalog. 2. Click the

icon. 3. Click **Define**. 4. Enter the name of the filter and define the conditions of the filters as presented in the image below:

The filter will be automatically updated once you add new products to the catalog.

## Create a promotion --- Once you've defined filter with alcohol products, create a promotion for entire basket. 1. Go to

**AI Hub > Regular Promotions > Add promotion**. 2. Select the **For entire cart** option. 3. In the **Audience** section, select a group of customers for whom the promotion will be activated. Confirm your selection, by clicking **Apply**. 4. In the **Content** section, define the name, description, and an image of the promotion. Confirm the settings by clicking **Apply**. 5. In **Type & limits** section: 1. As a Discount type, choose **Percentage**. 2. In the Cart section, as the minimum value, enter `25`. 6. In the **Schedule** section, define the distribution period. 7. In **Exclude items** section choose previously created filter from the dropdown in **Filtered items** section. 8. To apply all changes and run the promotion, click **Publish**. Once the promotion is published, it will be visible immediately to all customers defined in thw **Audience** section in every distribution channel.

Each item in the basket will be discounted by amount you defined as **Value** in **Type & limits** section. This does not apply to items which have been selected in **Exlude items** section - their price will not be changed.

## Check the use case set up on the Synerise Demo workspace --- Check the promotion settings in Synerise Demo workspace at this [link](https://app.synerise.com/campaigns/promotions/a0c5024e-a657-47bb-99a3-657e8fb38576). If you’re our partner or client, you already have automatic access to the **Synerise Demo workspace (1590)**, where you can explore all the configured elements of this use case and copy them to your workspace. If you’re not a partner or client yet, we encourage you to fill out the contact [form](https://demo.synerise.com/request) to schedule a meeting with our representatives. They’ll be happy to show you how our demo works and discuss how you can apply this use case in your business. ## Read more --- - [Promotions](/docs/ai-hub/promotions)