
In order to increase your sales, you need to make every customer count. The ability to automatically trigger a promotion for your loyal customers at certain basket values will help you boost your average basket value. It can also make customers more satisfied, reliable, and profitable.

In this use case, you will create a promotion for members of a loyalty program: they will receive a specific product for free when their cart value exceeds 100 PLN. 

## Prerequisites
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- [Implement promotions in your mobile application](/developers/mobile-sdk/loyalty), [API](https://developers.synerise.com/LoyaltyandEngagement/LoyaltyandEngagement.html#operation/profileLogin).
- [Import your product feed to catalogs](/use-cases/import-product-feed-to-catalog).
- If you want to limit the promotion to only some of your stores, add the list of stores to a catalog. Such a catalog must contain a unique store ID and any other store attributes by which you will filter stores, such as city, zip code, etc. More information about catalogs can be found [here](/docs/assets/catalogs).

## Security configuration
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Before you start working with this hub, if you are a Synerise customer or partner, consider reading [the section about denylisting events](/docs/settings/tool/api#denylist). This natively accessible configuration will allow you to manage the restrictions in points management that may help you prevent fraud.

## Process
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1. [Prepare segmentation](/use-cases/promotion-triggered-by-basket-value#prepare-a-segmentation) of customers who are members of the loyalty program.
2. [Create a promotion](/use-cases/promotion-triggered-by-basket-value#create-a-promotion).

## Prepare a segmentation
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In this part of the process, create a segmentation of customers who are members of the company's loyalty program.

1. Go to <img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/icons/decision-hub-icon.svg" alt="Behavioral Data Hub icon" class="icon"> **Decision Hub > Segmentations > New segmentation**.
2. Enter the name of segmentation. 
3. From the **Choose filter** dropdown list, select the **loyaltyCard** attribute.
4. As the logical operator select Boolean **Is true**.

    
   <div class="admonition admonition-important"><div class="admonition-icon"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2.5"><path stroke-linecap="round" stroke-linejoin="round" d="M12 8v4m0 4h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z" /></svg></div><div class="admonition-body"><div class="admonition-content">

   The conditions used in the segment will vary depending on your loyalty program integration (for example, the name of the attribute may be different). You must define the segmentation accordingly.

   </div></div></div>
  

5. Click **Save**. 

<figure>
<img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/use-cases/all-cases/_gfx/segment-loyalty-program-members.png" class="full" alt="An example of a customer segment that participates in a loyalty program">
<figcaption>An example of a customer segment that participates in a loyalty program</figcaption>
</figure>

## Create a promotion
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1. Go to <img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/icons/ai-hub-icon.svg" alt="AI Hub icon" class="icon" > **AI Hub > Regular Promotions > Add promotion**.
2. Select the **For selected items** option.
3. In the **Audience** section, select the segmentation created in [this step](/use-cases/promotion-triggered-by-basket-value#prepare-a-segmentation). 
4. In the **Content** section:
    1. Define the name, description, and image of the promotion. 
    2. In the **price** field enter `0`. 
    3. Confirm the settings by clicking **Apply**. 

    <figure>
    <img src="/api/docs/image/54176ad07f146575310749eba44b7c2f42c1b327/use-cases/all-cases/_gfx/promotion-content.png" class="full" alt="Example of promotion content">
    <figcaption>Example of promotion content</figcaption>
    </figure>

5. In the **Type and limits** field, define the settings so that the promotion is only available once to loyalty program members:
    1. As the **Type**, choose **Members only**.
    2. In the **Limit per profile** section, enter `1`.
    3. In the **Value** section, define the discount as `100%`.
    4. Switch the **Basket trigger** toggle on.
    5. In the **Minimum value** field, enter `100`.
    6. Apply changes.
6. In the **Schedule** section, define the promotion distribution period according to your business needs.
7. **Optional** In the **Stores** section, specify stores where the promotion is available. 

    
   <div class="admonition admonition-note"><div class="admonition-icon"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="2.5"><path stroke-linecap="round" stroke-linejoin="round" d="M13 16h-1v-4h-1m1-4h.01M21 12a9 9 0 11-18 0 9 9 0 0118 0z" /></svg></div><div class="admonition-body"><div class="admonition-content">

   This is possible only if the list of stores is imported into a [catalog](/docs/assets/catalogs).

   </div></div></div>
 

8. In the **Items** section, specify the catalog item to be discounted:
    1. In the **Source catalog** field, select an item catalog to select the promotional items from.
    2. Select a promotional item by using the **Select items** option (in our case, the item is a coffee).
10. To apply configuration and run the promotion, click **Publish**.

## Check the use case set up on the Synerise Demo workspace
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You can check the [segmentation](https://app.synerise.com/analytics/segmentations/1f34841c-8dd8-49f6-acd9-aab7ce928e23) and [promotion settings](https://app.synerise.com/campaigns/promotions/b168dea2-0f33-46a5-8066-68e8d380c40d) directly in Synerise Demo workspace. 

If you’re our partner or client, you already have automatic access to the **Synerise Demo workspace (1590)**, where you can explore all the configured elements of this use case and copy them to your workspace.  

If you’re not a partner or client yet, we encourage you to fill out the contact [form](https://demo.synerise.com/request) to schedule a meeting with our representatives. They’ll be happy to show you how our demo works and discuss how you can apply this use case in your business.


## Read more
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- [Creating segmentations](/docs/analytics/segmentations)
- [Creating promotions](/docs/ai-hub/promotions)
