Rotating dynamic content banners with controlled display frequency

Dynamic content campaigns are a powerful tool for delivering personalized and engaging experiences on websites. By enabling the rotation of promotional content, businesses can capture users’ attention with diverse messages. Automating this process allows for efficient management of campaigns, ensuring that each message reaches its audience without manual intervention or redundant displays.

In this use case we will describe an example campaign consisting of four dynamic content campaigns that rotate dynamically within an upper-page banner. The campaigns will be created based on the predefined dynamic content templates.
The rotation is powered by the on-demand trigger in Synerise, which allows campaigns to be triggered programmatically rather than displayed automatically. A fifth campaign, implemented with custom code, manages the rotation logic and ensures seamless control over the display of these banners.

The objective is to:

• eliminate the need for manual replacement of campaigns,
• allow for easy future updates,
• ensure a smooth and sequential display of promotional content.

This approach ensures efficiency in managing dynamic content while providing flexibility for the client to make modifications independently.

Prerequisites

Implement a tracking code.

Process

In this use case, you will go through the following steps:

1. Create dynamic content campaigns with on demand trigger.
2. Prepare dynamic content campaign steering the rotation.

Create dynamic content campaigns

In this part of the process, create a few different dynamic campaigns, which will be displayed on the upper-page bar.

1. Go to Communication > Dynamic content > Create new.
2. Enter the name of the dynamic content.
3. Choose the Insert Object type.
4. In the Audience section, click Define. You can choose Everyone or choose specific groups based on your business needs.
5. Confirm the settings by clicking Apply.

Define content

5. In the Content section, click Define.
6. Click Create Message.
7. From the list of template folders, select Insert Object templates and choose the template based on your needs - in our example it will be Message with buttons. Result: You are redirected to the list of predefined templates.

   

6. To continue the process of configuring the dynamic content campaign, click Next.
7. To save your content changes, click Apply.

Define schedule and display settings

1. In the Schedule section, click Define and set the time when the message will be active.

2. In the Display Settings section, click Define.

3. Choose the On Demand trigger. The campaign launched with this trigger will only be displayed when the dedicated SDK method is called on the website. With these settings, the campaigns remain active but are not rendered on the page.

   

4. You can define the advanced options such as frequency, URLs where the content will be displayed or when to stop it. In our case, we will define the frequency of dynamic content to be displayed to Always. The final frequency will be set up in the main campaign. You can also define the type of device you want to show your dynamic content.

5. Click Apply.

6. Optionally, you can define the UTM parameters and additional parameters for your dynamic content campaign.

7. Click Activate.

Create more dynamic content campaigns like the one above, ensuring that the placement settings and appropriate dimensions are maintained, as all campaigns will be displayed interchangeably in the same location.

Prepare dynamic content campaign steering the rotation

In this part of the process, you will create a main campaign that will automatically manage the previously created campaigns. The instructions contain JavaScript which identifies which dynamic content campaign to display and which ones to omit. The last displayed campaign is stored in localStorage to ensure the proper order of rotation.

1. Go to Communication > Dynamic content > Create new.
2. Enter the name of the dynamic content.
3. Choose the Insert Object type.
4. In the Audience section, click Define. You can choose Everyone or choose specific groups based on your business needs.
5. Confirm the settings by clicking Apply.

Define content

5. In the Content section, click Define.

6. In the Content tab, click Create Message.

7. Click New template and choose Code editor

8. In JS tab add the following code:

    (function () {
       function findLaunchSend() {
           const value = localStorage.getItem(`dcCampaignId`);
           const dcFirst = 'ffdb6568-e699-49fb-a3a7-5ce94ab1f04f';
           const dcSecond = 'c8c19320-82c7-4fc8-b1af-0feb561dcea5';
           const dcThird = '1cb31d0a-95ee-42fc-bc5e-95737e223992';
           const dcFourth = '41f3d86a-eb8c-4c97-b769-b72b05b0e1af';
           if (value === null || value === dcFourth) {
               SR.dynamicContent.get(dcFirst);
               localStorage.setItem('dcCampaignId', dcFirst);
           } else if (value === dcFirst) {
               SR.dynamicContent.get(dcSecond);
               localStorage.setItem('dcCampaignId', dcSecond);
           } else if (value === dcSecond) {
               SR.dynamicContent.get(dcThird);
               localStorage.setItem('dcCampaignId', dcThird);
           } else if (value === dcThird) {
               SR.dynamicContent.get(dcFourth);
               localStorage.setItem('dcCampaignId', dcFourth);
           } else {
               console.log("Invalid data in localStorage");
           }
       }
       findLaunchSend();
    })();
   
       
   

5. After adding all changes, click Use in communication.
6. Click Apply.

Define schedule and display settings

1. In the Schedule section, click Define and set the time when the message will be active.
2. In the Display Settings section, click Define.
3. Choose the On Landing trigger.
4. You can define the advanced options such as frequency, URLs where the content will be displayed or when to stop it. In our case, we will define the frequency of dynamic content to be displayed to Maximum 3 in 1 Hours.
5. Click Apply.
6. Optionally, you can define the UTM parameters and additional parameters for your dynamic content campaign.
7. Click Activate.

Check the use case set up on the Synerise Demo workspace

You can check the configuration of each step from this use case in our Synerise Demo workspace:

• First DC campaign
• Second DC campaign
• Third DC campaign
• Fourth DC campaign
• Main DC which let you manage all campaigns

If you don’t have access to the Synerise Demo workspace, please leave your contact details in this form, and our representative will contact you shortly.

Read more

• Dynamic content
• Dynamic content template builder