Sankey Diagrams

Sankey Diagrams in Synerise allow users to reconstruct the flow of customer actions before or after an occurrence of a particular event. Using an event as a reference point, users create diagrams that present steps to get the answers to questions such as “how much?” and “how is it connected with each other?”.

Benefits

• Personalize the user experience on the website.
• Minimize the number of steps to conversion.
• Verify the most popular conversion paths and their soft spots.

Requirements

A tracking code implemented into the website.

Sankey diagram example

Contents

• Learn how you can benefit from Sankey diagrams

  Introduction to Sankey Diagrams

• Analyze the flow of customer paths

  Creating Sankey Diagrams

• Check the results of your analyses

  Previewing Sankey Diagrams

• Learn how to delete unneeded analyses

  Removing Sankey Diagrams