An analysis is called dynamic when it contains at least one dynamic key.
What is a dynamic key?
A dynamic key is a context parameter you can create by selecting an event property in the analysis and switching the value type to Dynamic key. This exposes two fields: Dynamic key (name of the key) and Value (default value, used when no other value is specified). When the analysis is added to a dashboard, you can identify the key by its name and set or change the key value directly from the Dynamic keys panel, without opening the analysis. An analysis can have multiple dynamic keys, each specifiable separately in the Dynamic keys panel. If multiple analyses in the dashboard use keys with the same name, you enter the value once and it applies to all of them.
You can read more about creating dynamic keys and examples of use in Value types in analyses and filters.
Static analyses
A static analysis contains no dynamic keys. In the list of analyses, it is labeled Static below the analysis title.
Example: A metric counting the total number of newsletter.click events in the last 30 days returns all occurrences of the event across the workspace. To see results for a specific campaign, you would need to open the metric and add a campaign ID filter manually - in such case, the metric also will be static.
Dynamic analyses
A dynamic analysis contains a dynamic key. In the list of analyses, it is labeled Dynamic below the analysis title.
The dynamic key makes it possible to change the analysis context directly from the Dynamic keys panel on a dashboard which contains the analysis, without editing the analysis itself.
Example: A metric counting newsletter.click events filtered by a campaign ID uses a dynamic key for the ID. To see the results for a specific email campaign, instead of 0, type the ID of the email campaign. When this metric is added to the dashboard and other analyses on the dashboard contain the same dynamic key, you can replace the dynamic key value on the dashboard and easily preview results for various campaigns.
For predefined dynamic keys (such as id for campaigns or clientId for profiles) and step-by-step instructions for creating dynamic keys, see Dynamic data in dashboards.
Expressions and aggregates
Expressions and aggregates are a special case. They are their own analysis types: expressions work as custom event or profile attributes based on mathematical formulas. Aggregates come in two types: profile aggregates summarize event data per individual customer over a time range, while event aggregates analyze an event occurrence and the occurrences before it, acting as custom event parameters that can be used in filters. Both expressions and aggregates can also be used as building blocks inside other analyses — for example, inside a metric condition or a segmentation filter.
Profile aggregates and expressions calculate results per individual customer rather than returning a single aggregate value, so they behave dynamically by nature: each customer gets their own computed value. For this reason, the clientId dynamic key is added to profile aggregates and expressions automatically — you do not need to add it manually. When a profile aggregate or expression is added to a dashboard, the clientId key either activates the dynamic key option or appears as an additional field in the Dynamic keys panel alongside any other keys detected from other analyses on the dashboard. You can also define additional dynamic keys in expressions and profile aggregates.
Inheriting dynamic keys
An analysis does not automatically inherit dynamic keys from analyses nested inside it, such as event aggregates used in expressions or conditions. Even if a nested analysis uses a dynamic key, the parent analysis remains static — meaning the key cannot be adjusted on the dashboard.
Example: A metric counts transaction.charge events that occur within 1 hour of a Dynamic Content display. The time difference is calculated using an expression that references an event aggregate ([eventAgr] Last exit DC). The event aggregate uses a dynamic key to store the DC campaign ID. However, because the dynamic key is defined only inside the nested aggregate — not at the top level of the metric — the metric itself is static. On the dashboard, the ID cannot be changed and must be manually edited in the metric each time a new campaign is analyzed.
Solution: To make the metric inherit the dynamic key, define the same dynamic key in the metric settings by adding a profile filter that uses exactly the same dynamic key conditions as in the nested analysis (the same event, dynamic key name, logical operator and dynamic key value). Once the key is present at this level, the metric becomes dynamic and the key can be adjusted directly on the dashboard without editing the metric.
