Lesson 1 Integration


In the previous chapter, you’ve learnt how the overall integration checklist and implementation plan look like. Now, let’s move forward and go deeper into each of the topics. It’s crucial that you understand the integration process no matter what your role in the organization is. The reason is simple: having this knowledge will allow you to understand the data structure in Synerise and how you can use it in analytics to create dashboards and audiences for your campaigns. It will also allow you to create omni-channel campaigns and more personalized campaigns, as you’ll know which data sources are connected to Synerise and what their structure is (for example, if you want to filter your AI recommendations frames with the products from the NEW collection, you need to know from the beginning what data you’ll need to have in your feed and ask the developers to include it).

If you work in the technical team, this knowledge will allow you to properly run the integration and have a clear understanding of how it will be used by the business teams later on. Please, don’t skip the business definitions.

Target group

This chapter might be useful for everyone who want to start working with Synerise, especially developers, members of IT or Product teams responsible for the integration process.

Information from this chapter might be also useful for everyone who wants to know how Synerise and its integration process works.

Learning objectives

From this chapter you will learn:

Arrow down iconhow to create workspace,

Arrow down iconhow to implement tracking code on your website,

Arrow down iconabout user identification, integration of forms and marketing consents,

Arrow down iconabout product management and events integrations,

Arrow down iconhow to conduct the review of your integrations.

Screenshot presenting integration



This chapter will enable you to obtain the Synerise Fundamentals Certification.
The Fundamentals Certificate is designed for those who want to gain general knowledge of Synerise, including:

  • how to use different data sources
  • how to edit and create 360-degree customer view profiles
  • how to establish KPIs which can be generated and monitored in Synerise
  • a good overall understanding of Synerise applications
  • know-how to configure and manage communication and automation campaigns

Learn more →
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