Lesson 1 Earn mechanism

Our journey into loyalty programs starts with an introduction to the mechanism of earning points. This includes the principles on which points are awarded to customers. The purpose of this mechanism is to foster commitment and loyalty among customers, which often leads to increased interest in the company’s products and services.

Business goals

Earn mechanism allows businesses to set up and manage a system where customers accumulate points or rewards based on their interactions, purchases, or other predefined actions. The flexibility of the Synerise platform ensures that the earning criteria can be tailored to align with a business’s unique objectives and customer preferences. Integrated with real-time analysis, the earn program also provides valuable insights into customer behaviors, allowing brands to fine-tune their strategies for maximum impact.

• Build customer engagement: Create a points reward system to encourage customers to actively participate in the loyalty program.

• Increasing customer loyalty: By consciously and effectively applying the points earning mechanism, the company aims to retain existing customers and increase their brand loyalty.

• Increasing purchase frequency: By rewarding customers for purchase activity, the company aims to increase purchase frequency and transaction value.

• Building customer relationships: The points earning mechanism aims not only to reward customers, but also to build lasting relationships with them by understanding their needs and preferences.

• Building a positive brand image: Creating a fair, attractive and transparent points earning mechanism contributes to building a positive brand image among customers.

Learning objectives

What will you learn?

This chapter explains how the points earning mechanism works in Synerise and how to create tiers for loyalty programs. It also provides information on different points schemes that can be used for loyalty programs. The chapter concludes with practical examples of how to use the points earning mechanism.