STEP 3 Scenarios

Earn base points with each paid transaction, excluding additional services or products, such as transport, packaging, or insurance

1. Calculated 1:1 based on a product price.
   • Example: For the purchase of products worth 236 euros, add 236 points.
2. Calculated for a product price by a static multiplier.
   • Example: For the purchase of products worth 124 EUR, add twice as much points (248 points).
3. Fixed point value for making a transaction.
   • Example: Add 200 points for making a purchase.
4. Fixed point value for each product purchased.
   • Example: For the purchase of 5 products, add 500 points, 100 points for each product.
5. Fixed points for the value of products in a defined range.
   • Example: For the purchase of products worth 164 EUR, add 100 points.
6. Mechanism of stamps.
   • Example: If you buy 10 coffees for 10 consecutive days, you get 1000 points.
7. Round up or down based on a set condition.
   • Example: For the purchase of products worth 76.98 EUR, add 80 points.
8. Excluding low-margin or legally forbidden categories/products from points calculations
   • Example: Exclude cigarettes from points calculation.

Earn promotional points with paid transactions, potentially limited by time for certain categories or products

1. Calculated for product price by conversion rate.
   • Example: For the purchase of product X for 74 Euro, add twice as much, which is an additional 74 points.
2. Calculated for the basket value by conversion rate.
   • Example: For the purchase of products worth 124 EUR, add twice as much, which is an additional 124 points.
3. Fixed point value calculated for making a transaction.
   • Example: For making a purchase outside rush hours, add 100 points.
4. Fixed point value calculated for each product purchased.
   • Example: For the purchase of 5 products, add 250 points, additional 50 points each.
5. Fixed points for the value of products in a defined range.
   • Example: For the purchase of products worth 164 EUR, add an additional 200 points.
6. Product promotion.
   • Example: Add 2 times more points for products from specific category or brand on Saturdays.

Earn promotional points for defined activities, potentially with a time limit

1. Create an account.
   • Example: After submitting the data required to create an account, add 40 points.
2. Granting marketing consents.
   • Example: Checking the status of consents, add 50 points for active marketing consent. Repeat the scenario every month since the day of creating account.
3. Recommend to a friend.
   • Example: For each friend who registered from your referral (unique code) and made at least one transaction, you get 500 points. You can impose invitation limit – 2 friends.
4. Anniversary.
   • Example: To celebrate customer’s birthday, add 200 points.
5. Active member (provided that at least one transaction is made).
   • Example: 1000 days have passed since account creation, add 1000 points.
6. Logging in to the website or opening the application.
   • Example: When a website is opened or an application is launched by a registered user, add 20 points.
7. Use of a promoted method of payment, delivery, and so on.
   • Example: For choosing a delivery to a parcel locker and paying BNPL, add 75 points.
8. Realization of a defined number of specific events in a specific time.
   • Example: After 10 clicks on the link in the newsletter within 20 days, add 100 points.
9. Questionnaire.
   • Example: After completing a satisfaction survey, you get 100 points. Each answer may be scored differently.
10. Quest/task.
    • Example: After purchasing 5 products from a given category, brand or manufacturer within 7 days, you get an additional 500 points.
11. Successfully complete any scenario on the website or in the app.
    • Example: After purchasing a product and writing a review, add 60 points.

Earn promotional points for defined activities, potentially limited by segment or purchase location

1. Purchase in e-commerce.
   • Example: Add 200 points for a user who purchased in e-commerce over the weekend.
2. New B&M store.
   • Example: Add 100 points for a user who purchased in a newly opened brick-and-mortar store.
3. Regional promotion.
   • Example: Calculate twice as many points for those who bought in one of the stores in city X.
4. Quest/task 2
   • Example: Add 100 points for each product in category X for those who bought a product in that category last year.
5. Special holidays or celebration days.
   • Example: Add twice as many points for each student on the occasion of the first day of school.
6. No-churn campaign.
   • Example: Add three times as many points for each transaction through the mobile channel for the next 10 days, by the customer with a high probability of churn.

Burn points for limited-value transactions or redeem them for prizes and promotions, with quantity restrictions per user over time

1. As a 1:1 points-to-price reduction in the basket value.
   • Example: Subtract 100 points and reduce the value of the basket by 100 EUR.
2. As a direct 1:1 reduction of the product price.
   • Example: Subtract 56 points and reduce the value of product Y by 56 EUR.
3. As a reduction of a specific product price calculated according to conversion rate.
   • Example: Subtract 128 points and reduce the value of the product in the cart by 64 EUR.
4. As a reduction product price in the cart by a fixed value.
   • Example: After activating the promotion, subtract 100 points and reduce the price of product X by 20 EUR.
5. As a price reduction of the product in the cart by a defined percentage.
   • Example: After activating the voucher, subtract 120 points and reduce the price of the product from Y category by 10 percent.
6. Expiring points after their expiry date.
7. Freezing points during a potential return.
   • Example: In a Burn scenario, do not use points gained in the last 30 days.
8. Points cancellation after returning the product.
   • Example: After returning a product, deduct all accrued points directly related to this transaction. If points balance is negative, leave 0.
9. Points cancellation on a fixed date, the same for all users.
   • Example: On 02 Jan, 2024, remove all points from all accounts added before 01 Jan 2024.

Other cases - Advanced scenarios

1. Points transfer between users.
   • Example: When a user is identified with a phone number, top up their account with 100 points and deduct the same amount from the sender’s point balance.
2. Accepting points from another system, application, or club.
   • Example: Using the distance run information from the fitness app, credit the equivalent points to the user’s account.
3. Using points from the 3rd party services (API communication).
   • Example 1: Deduct 200 points from your user account after activating a VOD discount code at the provider of this service.
   • Example 2: Add 100 points for completing a challenge in a console game.