Lesson 2 Points expiration

The process of earning points is closely linked to their expiry. When designing a loyalty programme, it is important to establish clear rules for point usage and the duration of their availability. The process of earning points is closely linked to their expiration. When designing a loyalty program, it is important to establish clear rules for point usage and the duration of their availability.

In Synerise, you can set one of two ways for your points to expire. Depending on your choice, points will be deleted regularly in batches or automatically according to the expiration date. The advanced analyses and the Automation module will provide flexibility in loyalty program configuration.

Business goals

• Stimulating customer activity: By implementing controlled points expiration, a company can incentivize customers to actively engage in the loyalty program, encouraging regular purchases and participation in promotions.

• Encouraging faster use of points: Implementing an automatic point deletion mechanism based on expiration dates can motivate customers to use their points faster, which results in increased engagement.

• Managing financial reserve: The controlled removal of points allows for improved cost control within the loyalty program and a significant reduction in the financial reserve typically required to cover the redemption value of rewards.

• Improved customer relationships: Clear rules for points expiration contribute to the transparency of the program, which builds customer trust and improves the overall relationship with the brand.

• Alignment of marketing strategy: Analyzing data related to the points expiration process allows for a better understanding of customer behavior and the adaptation of the marketing strategy to their preferences.

Learning objectives

What will you learn?

In this chapter, we will explain the point expiration process in Synerise, including how point expiration is configured for rolling cancellation and regular batch cancellation. The final step provides ready-to-use scenarios with concrete examples.