STEP 3 Scenarios

In the previous chapter, we discussed the fundamental approaches to expiring accumulated points in loyalty programs. These methods are based on the use of analytics and automation, but their selection should be tailored to the specific requirements and management preferences of your loyalty programme.

Selected use cases


Below, you will find the links to two articles providing examples of the practical implementation and detailed configuration of the expiry process for Rolling Cancellation and Regular Batch Cancellation methods. Click the respective links to gain access to in-depth information and specific use cases for each cancellation method.

earn mechanism
Detailed information:

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In all loyalty programs where points can eventually expire, managing this aspect becomes a significant challenge. We’d like to introduce you to one approach we find effective: the rolling expiration of points, in which expiration date for each loyalty point earning event is set up.

Rolling cancellation | Arrow down icon |

Detailed information:

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Every loyalty program based on the earn and burn process can use batch method for expiration points. In our example batch cancellation is set up for 5 million users within 6 hours, followed by communication sent through email.

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If you are interested in any of the scenarios but don’t have an account with Synerise yet, please reach out to us. We will work together to determine the best plan of action!

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LESSON COMPLITED

You have just finished lesson 2 - Congratulations!

Welcome to LESSON 3, where we will dive into the topic of points transfer.



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