Funnels
Why can't I find the same list of events as in the example in the documentation?
The list of events depends on your profile and the kind of events you track. For example, if you have added the tracking code to your website, you will see such events as a page visit.
Can I change my funnel whenever I want?
Yes. If the funnel is already saved, you can change it anytime. After adding your changes, remember to save them.
You will find more information about funnels by following this link.
Segmentations
What is the difference between a static and a dynamic segment?
In Synerise, all segments are dynamic — they are continuously recalculated based on their conditions. You can build conditions on static profile attributes such as name, city, or tags, or on dynamic ones such as aggregates, expressions, or event history. The distinction is in the condition types you choose, not in the segment itself.
How frequently do segments update?
When shared as a membership attribute, a segmentation updates either every 6 hours or once daily at a random time between 4 and 6 AM, depending on the schedule you select. In preview mode, segmentations show real-time results. During each update, only profiles that have changed since the last run are recalculated.
Can I use Prediction scores in segment conditions?
Yes. Prediction results are saved as events on customer profiles — for example, snr.prediction.score for classification or regression, snr.propensity.score for propensity, and snr.lookalike.score for lookalikes. Because these are standard events with parameters, you can filter by them in segment conditions just like any other event.
Can I export a segment's customer list?
Yes. Go to Behavioral Data Hub > Profiles and click Export. You can filter by segmentation membership and choose which profile attributes, expressions, and aggregates to include. Supported export formats are CSV, JSON, and JSONL. The exported file includes a true/false membership value for each selected segmentation.
What is the difference between funnels and segments?
Funnels and segments are both connected with data gathered from customer activity. The main difference between them is that segments will present the number of users who have met specific conditions (for example, all steps completed in a funnel) and funnels show you how many of them have met the conditions at a particular step.
Click the links for more information about segmentations and funnels.
Geoanalytics
What happens when customers change their place of residence?
The segments in Synerise are dynamic. If a user changes their location to another city or even a different country, they will be automatically removed from the segment. If they appear in the same city again, they will once again be added to the segment without any extra action needed.
Read more about geoanalytics here.