Recommend Top-Rated Products on Category Pages Based on Customer Reviews

Customer reviews play a great role in the customer journey. You can use them for your advantage with recommendations. If properly used, they can significantly increase the conversion rate and revenue. This is because customers are more likely to use the services of a company which presents an offer that best suits their needs and preferences, and they pay as much attention to good online reviews.

Prerequisites

• Import your item feed to AI engine. In the item feed you need to provide a custom attribute storing the average rating of an item.
• Implement Synerise tracking code on your website.
• Implement OG Tags on your website.
• Enable the personalized recommendation type in AI Engine Configuration.

Create a recommendation

1. Go to Communication > Recommendations > Add recommendation.
2. In the top left corner, enter the name of your recommendation.
3. In the Type & Items feed section, click Define.
4. From the Items feed dropdown menu, choose the provided feed.
5. Choose the Top items recommendation type.
6. Click Apply.
7. In the Items section, click Define.
8. Click Add slot.
9. Define the minimum and maximum number of brands that will be recommended to the user.
   In our example, it is from 10 (minimum) to 15 (maximum).
10. Click Static filter.
    
    Note: Learn about the differences between elastic, static filters, and distinct filters.
11. From the dropdown list, choose Visual Builder.
12. Click Select attribute.
13. From the dropdown list, choose an attribute that contains average item rating.
14. Click Operator.
15. From the dropdown list, choose More than.
16. In the text input enter the value. In our case, it is 4 (items whose minimum average rating is 4).
17. On the bottom of the elastic filter pop-up, click Apply.
18. Click Apply.
19. In Boosting section, you can enable boosting.
20. In Additional settings, optionally you can exclude already bought products and set a metric to sort by.
21. Save the recommendation by clicking Save.

What’s next

You can display the recommendation on a category page by using dynamic content.

1. Go to Communication > Dynamic content > New dynamic content.
2. In the body of the dynamic content, use the recommendation insert.
   
   Note: Optionally, you can apply an additional filter to the insert in order to always display products that are from the same category as your customer currently browses.
3. Add CSS and/or HTML to the dynamic content.
4. Define the rest of the settings.

Check the use case set up on the Synerise Demo workspace

You can also check the AI recommendation configuration directly in Synerise Demo workspace.

If you’re our partner or client, you already have automatic access to the Synerise Demo workspace (1590), where you can explore all the configured elements of this use case and copy them to your workspace.

If you’re not a partner or client yet, we encourage you to fill out the contact form to schedule a meeting with our representatives. They’ll be happy to show you how our demo works and discuss how you can apply this use case in your business.

Read more

• Dynamic content
• Dynamic content inserts
• Recommendation campaigns