Discount for entire basket

Published November 23, 2021

Increasing average order value is one of the most important KPI’s in commerce activities. Promotion for entire basket with minumum cart value can trigger a boost in spending across whole loyalty base.

While creating such a promotion, additional assumptions need to be taken into consideration:

  • A discount should be granted only when a transaction value exceeds the minimum amount in order to incentivize a customer to increase their basket size.
  • The value of certain items (like alcohol or cigarretes) should not be included in basket value while calculating minimum threshold (for legal purposes).

In this use case, we will create a basket promotion with 10% discount on all items (except for alcohol products) with 25$ minimum basket value trigger.

Basket promotion
Basket promotion


  • Point of sales must be integrated with Synerise promotion engine to calculate discounted values of basket items.
  • Product feed must be uploaded to catalog.

Security configuration

Before you start working with this module, if you are a Synerise customer or partner, consider reading the section about denylisting events. This natively accessible configuration will allow you to manage the restrictions in points management that may help you prevent fraud. 


In this use case, you will go through the following steps:

  1. Create a list of excluded items.
  2. Create a promotion.

Create a list of excluded items

In order to exclude forbidden items from calculating basket value, you need to create a filter in a product catalog, which will contain all items you would like to exclude from this promotion.

  1. Go to Assets > Catalogs and find your product catalog.
  2. Click the Filter icon icon.
  3. Click Define.
  4. Enter the name of the filter and define the conditions of the filters as presented in the image below:
Setting up product filters
Setting up product filters
Important: The filter will be automatically updated once you add new products to the catalog.

Create a promotion

Once you’ve defined filter with alcohol products, create a promotion for entire basket.

  1. Go to Communication > Promotions > Add promotion.
  2. Select the For entire cart option.
  3. In the Audience section, select a group of customers for whom the promotion will be activated. Confirm your selection, by clicking Apply.
  4. In the Content section, define the name, description, and an image of the promotion. Confirm the settings by clicking Apply.
  5. In Type & limits section:
    1. As a Discount type, choose Percentage.
    2. In the Cart section, as the minimum value, enter 25.
  6. In the Schedule section, define the distribution period.
  7. In Exclude items section choose previously created filter from the dropdown in Filtered items section.
  8. To apply all changes and run the promotion, click Publish.

Once the promotion is published, it will be visible immediately to all customers defined in thw Audience section in every distribution channel.

Excluding products from promotion
Excluding products from promotion
Important: Each item in the basket will be discounted by amount you defined as Value in Type & limits section. This does not apply to items which have been selected in Exlude items section - their price will not be changed.

Check the use case set up on the Synerise Demo workspace

Check the promotion settings in Synerise Demo workspace at this link.

If you don’t have access to the Synerise Demo workspace, please leave your contact details in this form, and our representative will contact you shortly.

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