Check distribution of sources of traffic on a website

Published June 20, 2022

Modules

Difficulty

Selected Clients

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Industry

Automotive

Books

Construction

Cosmetics

Electronics

Fashion & Apparel

Finance

FMCG

Home & Furniture

Jewelry

Media

Multi

Retail

Telco

Travel

In this scenario, you will create a segmentation that allows you to understand the distribution of traffic to your website, in this example - mobile vs desktop visits. This scenario assumes the default setup, in which a page.visit event has a source parameter that equals WEB_DESKTOP or MOBILEWEB depending on the client device.

Prerequisites

• Add a tracking code to your website.

Create segmentation

Create a segmentation that organizes customers by sources from which they visited the website.

1. Go to Analytics > Segmentations > New segmentation.
2. Enter a meaningful name of the segmentation.
3. Add three segments by clicking Add segment.
4. Name the segments as follows: Mobile and Desktop, Mobile, and Desktop.
5. Define the conditions for each segment:
   Mobile and Desktop

   1. Click Performed event….
   2. From the dropdown list, select page.visit.
   3. As the event parameter, select source.
   4. As the logical operator, select EQUAL.
   5. In the text field, enter WEB_DESKTOP.
   6. Click Performed event….
   7. From the dropdown list, select page.visit.
   8. As the event parameter, select source.
   9. As the logical operator, select EQUAL.
   10. In the text field, enter MOBILEWEB.
   11. Join the two conditions with the And logical operator.

   Mobile

   6. Click Performed event….
   7. From the dropdown list, select page.visit.
   8. As the event parameter, select source.
   9. As the logical operator, select EQUAL.
   10. In the text field, enter MOBILEWEB.

   Desktop

   1. Click Performed event….
   2. From the dropdown list, select page.visit.
   3. As the event parameter, select source.
   4. As the logical operator, select EQUAL.
   5. In the text field, enter WEB_DESKTOP.

6. Save your segmentation.

Preview segmentation

1. Switch the Multi-match option on.
2. Click Show preview.
   You receive the number of customers in each segment and the percentage of each segment in relation to the whole population in the segmentation. Additionally:

• You can change the chart type - pie chart and column chart
• You can also export the information to CSV/XLSX (data) or JPEG/PNG/PDF (chart)

Check the use case set up on the Synerise Demo workspace

You can check the segmentation configuration directly in Synerise Demo workspace.

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Read more

• Segmentation