STEP 3 Advanced analytics
Let’s focus on more advanced analytics in Synerise: Expressins. Expressions provide the capability to create custom indicators based upon mathematical formulas or calculations for both profiles and events, which can then be utilized as custom attributes.
The utility of expressions lies in their ability to be used for building loyalty programs and scoring structures. This allows you to reward profiles with points and bonuses if they complete a certain action. Additionally, expressions can be used to construct custom profile attributes which values are updated in real time.
From this chapter you will learn:
what kind of advanced analytics we have in Synerise,
how to use expressions in Synerise.
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Part IV: How to use Expressions.
Expressions allow you to create your own indicators based on mathematical formulas or calculations for both customers and events and act as derived attributes.
They can be used as tools to build loyalty programs and award points.